Yes ... this is the first Retention Masterclass in 9 months! But Peggy & John are still doing shows ... just in a different place. And we want you to join us

Join the new show here:

Apple Podcasts: https://podcasts.apple.com/ca/podcast/clevertap-engage/id1561102284

Spotify: https://open.spotify.com/show/6XQFIWtQ5fcswHhLtvuo3m

Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81NGQ4MGYyOC9wb2RjYXN0L3Jzcw==

And other platforms:

https://anchor.fm/clevertap-engage

Plus, you can watch us (you know you want to). YouTube is here:

https://www.youtube.com/playlist?list=PLTXk2GzdxACgkK72wm1QOZC0z5NaUMMKb

Subscriptions are the new revenue. 

The new economy runs on subscriptions. News, games, videos … transportation … homes … meals … almost everything is or can be a subscription. Which means: if you want to win in the new economy, you’d better get good at driving subscription revenue.

In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier interview Vitaly Davydov, CEO and co-founder of Adapty.

Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this episode of Retention Masterclass, Peggy Anne Salz and I chat with the product manager for Sago Mini World, Brennan Clark.

Clark, who's led the company to over 350 million app installs and helped Sago Mini World transition to a subscription monetization model in 2017, shares how to ethically market and deliver apps for kids ... and how to deal with the fact that your user is one person, but your customer is another (parents).

Both Peggy and I loved this interview: super-informative, super-interesting, and packed with insights that will be valuable for mobile marketers of all kinds of different apps.