In a landscape dominated by big box stores, how do small retailers not just survive but thrive? We’ll find the answers today as we chat with Stevie Cummins, the powerhouse behind Jewel of the West, to explore how independent stores can win in 2025. Listen in...

WESA Retail Roundup June 9, 2025

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Stevie Cummins of Jewel of the West | Facebook | Instagram
• Presented By: Western English Sales Association

Time Stamps:

00:11 - Introduction to the WESA Retail Roundup

00:34 - Strategies for Small Retail Success

11:55 - Marketing Strategies for Local Businesses

24:14 - The Importance of Authenticity in Merchandising

30:36 - The Importance of Positivity in Business

34:25 - The Importance of Reevaluation in Business

Takeaways:

• The podcast emphasizes the necessity for small retailers to adapt and innovate in an increasingly competitive marketplace dominated by larger corporations.
• Stevie Cummins of Jewel of the West highlights the significance of fostering a positive work environment and empowering employees to enhance customer service.
• Effective marketing strategies, such as soliciting genuine customer reviews and engaging in social media, can significantly boost a small business's visibility and sales.
• The discussion reveals that maintaining a unique and authentic brand identity is crucial for small retailers to differentiate themselves from big box competitors.
• Utilizing local advertising and community engagement activities can drive tourist traffic to brick-and-mortar establishments in small towns.
• The episode underscores the importance of resilience and a positive mindset for small business owners during challenging economic times.