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Retail Media Networks: Overcoming Challenges and Increasing Revenue
- 2024/09/10
- 再生時間： 24 分
- ポッドキャスト
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サマリー
あらすじ・解説
Takeaways
- Retail media networks allow retailers to monetize their first-party data and shelf space.
- Building and maintaining a retail media network can be challenging in terms of time, cost, and expertise.
- Technology solutions and partnerships can help retailers of all sizes create compelling retail media networks.
- Retail media networks can contribute to revenue uplift and provide a new source of margin for retailers.
Chapters
00:00Introduction and Focus on Retail Media Networks
01:26Monetizing First-Party Data and Shelf Space
02:21Lessons from Walmart and Amazon
07:28Challenges and Opportunities in Retail Media Networks
10:20Technology Solutions and Partnerships
14:41Driving Revenue Uplift and Margin
19:12Workshop and Resources for Retailers
20:38Opportunity and Money in Retail Media Networks
22:30Debate and Net New Spend in Retail Media Networks
23:57Conclusion and Next Week's Focus
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