• Retail Media: Context and Opportunity

  • 2024/09/04
  • 再生時間： 12 分
  • ポッドキャスト

Retail Media: Context and Opportunity

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  • サマリー

  • Takeaways

    • Retail media networks provide valuable opportunities for advertisers to reach consumers at their zero moment of truth.
    • Audience fragmentation and ad avoidance technology make it difficult for advertisers to reach a broad audience and deliver their message effectively.
    • Retailers can realize significant margins from their on-site and off-site retail media sales.
    • Measuring the impact of in-store retail media and delivering personalized messaging are ongoing challenges.
    • The future of retail media may involve personalized experiences through digital shelf labels or mobile devices.

    Chapters

    00:00 The Context of Retail Media Networks

    03:18 Challenges of Audience Fragmentation and Ad Avoidance Technology

    04:41 The Value of Retail Media Networks for Advertisers

    07:02 Measuring the Impact of In-Store Retail Media

    08:50 Delivering Personalized Messaging in Retail Stores

    11:11 The Future of Retail Media
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あらすじ・解説

Takeaways

  • Retail media networks provide valuable opportunities for advertisers to reach consumers at their zero moment of truth.
  • Audience fragmentation and ad avoidance technology make it difficult for advertisers to reach a broad audience and deliver their message effectively.
  • Retailers can realize significant margins from their on-site and off-site retail media sales.
  • Measuring the impact of in-store retail media and delivering personalized messaging are ongoing challenges.
  • The future of retail media may involve personalized experiences through digital shelf labels or mobile devices.

Chapters

00:00 The Context of Retail Media Networks

03:18 Challenges of Audience Fragmentation and Ad Avoidance Technology

04:41 The Value of Retail Media Networks for Advertisers

07:02 Measuring the Impact of In-Store Retail Media

08:50 Delivering Personalized Messaging in Retail Stores

11:11 The Future of Retail Media
政治・政府 マーケティング 経済学
続きを読む 一部表示
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