Resurrecting Salvador Dalí: a creative talk with Kazuo Kubo & Lucas Ribeiro
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Resurrecting Salvador Dalí: a creative talk with Kazuo Kubo & Lucas Ribeiro
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In our 50th episode, we sit down with Brazilian creative power duo Kazuo Kubo and Lucas Ribeiro. These two seasoned Creative Directors take us behind the scenes of their surreal journey: producing an AI-generated commercial based on a lost Salvador Dalí script. From ethical debates to technical execution, this one’s a wild ride.
Highlights
- How Kazuo and Lucas moved from Brazil to leading roles in major US agencies
- The origin story of “Giraffes on Horseback Salad,” a lost Dalí screenplay now brought to life
- A step-by-step look at the creative AI workflow: research, generation, editing, and sound
- Why AI didn’t replace anyone but empowered a small team to do big things
Links
Kazuo's Linkedin
Lucas' Linkedin
Checkout their book:
Principle: 128 principles to start a creative career in an advertising agency
Watch the commercial:
"Giraffes on Horseback Salad"
The Human AI Experience 2025 Intro
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