We’ve all heard the hype about AI, but what’s actually happening behind the scenes?

In this episode, Blythe breaks down two major studies that reveal how marketers are really using AI tools, where they’re struggling, and what’s coming next. If you're trying to figure out what to adopt (and what to ignore), this episode offers a blueprint for smart AI integration without the slop.

Key takeaways:

• Only 17% of marketing teams have fully integrated AI into their workflows.
• 65% of marketers say research and ideation are still the most time-consuming tasks.
• You can use anonymized meeting notes to supercharge FAQ pages and ad campaigns.
• Tools like Grok and ChatGPT Projects have helped reduce research time from 6 hours to 2.
• AI is best used as a co-pilot, not the sole driver of your content strategy.

Note: In this episode, Blythe references "Gemma" a lot. Like, a lot, a lot. But it's actually GAMMA. Please forgive her mistake and check out their awesome AI for presentation slides here.

LINKS:

• Writer.com
• AI Report from Writer
• State of Data 2025
• Report of the Register of Copyrights

WATCH THE FULL EPISODE HERE

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