Today, luxury brands are making commitments that go beyond their core business. They are investing in cultural, philanthropic, environmental and educational sectors, and are becoming important relays for public institutions.

Beyond jewellery and watchmaking, what does the famous red Cartier box represent in everyone’s daily life?

To understand how Cartier brand transforms its vision into concrete actions, listen to three personalities close to the Maison who actively contribute to shape a sense of community, common values, and forces for good:

- Mélanie Laurent, film maker, artist and activist

- Charlotte Wang, 2020 Cartier Women’s Initiative Impact Awardee and founder of EQuota in China

- Pascale de la Frégonnière, Strategic Advisor to the Board of Cartier Philanthropy and Cartier for Nature

To record this podcast, we were able to conduct a series of interviews, covering topics such as art, culture, women empowerment and philanthropy. This podcast series on the meaning of commitment for today's luxury brands was highlighted by a few powerful phrases, such as the following from Pascale de la Frégognière: “Being a luxury company doesn’t exempt you from your responsibilities. And today everyone needs to address all the crises that we are facing”

Archives: Cartier Women’s Initiative 2023 Award Ceremony in Paris / Amal Clooney, human rights lawyer /NGOs testimonials

Credits: Reloading Luxury, with Cartier

A podcast presented and produced by Luxury Tribune in collaboration with Cartier, La Souris Verte and Cornland Studio

Today, luxury brands are getting involved beyond their core business. Investments are being made in culture, philanthropy, environmental issues and education, and luxury brands are becoming important relays for public institutions.
Cyrille Vigneron, Chairman and CEO of Cartier, talks about the meaning of commitment and the responsibilities that go with it.

What lies beyond the iconic red box of Cartier, a symbol that has transcended time and trends? Since its inception in Paris by Louis-François Cartier in 1847, the Maison has undergone a remarkable transformation. Today, its commitments are tangible actions in various fields. Initiatives like Cartier Philanthropy, Cartier for Nature, and Cartier Women's Initiative are shaping a distinct vision of the world. Could this be a form of cultural diplomacy? This is the pivotal question explored in the new podcast series, Reloading Luxury, produced by Luxury Tribune.

In the first episode, Cartier Beyond the Red Box - Are Commitments a Form of Cultural Diplomacy? Cyrille Vigneron, President and CEO of Cartier, talks about the meaning of commitment and the responsibilities that go with it.

Choices are never neutral. For Cyrille Vigneron, President and CEO of Cartier, commitments are based on the universalism of cultures, which leads to a definition of modernity. But what is Cartier's ambition, and how do its actions resonate with the public at large? Find out in this first episode. A second podcast on the implications of these commitments in the field will follow.

Following the appointment of Ilaria Resta as the new CEO of Audemars Piguet, François-Henry Bennahmias reflects on his leadership tenure that has left an indelible mark on the brand.

This latest podcast is a dive into the personal world of the man who led Audemars Piguet for eleven years. François-Henry Bennahmias recounts his beginnings in the industry, his vision of watchmaking, which he has always tried to shake up by opening it up to other artistic worlds, and how his way of inspiring teams has changed over the years. In a free and unfiltered conversation, he tells us about his extraordinary journey, decisive encounters, and the visionary spirit he has instilled in his teams. Flexibility, adaptation, and connection are the three constants that will always prevail in his way of leading.

This third episode concludes a series of podcasts on the theme of leadership.

For the past ten years, the Audemars Piguet brand has experienced an uninterrupted increase in turnover. This evolution of the brand's value is linked to several factors, including the often-mentioned change in distribution strategy. But it is not the only driver. The leadership in place, instilled by its CEO François-Henry Bennahmias, is also a catalyst for the brand's transformation.
The mindset in place, the brand's own freedom of tone, is generating a strong and original creative dynamic. The question is whether it will last, when he leaves the company at the end of 2023.
In this second episode "Reloading Luxury, Inside Audemars Piguet. Leadership & Innovation", Luxury Tribune invites the listener to step inside the brand's most secretive factory, built in Le Locle, in the Neuchâtel Jura, where Research & Development and the production of mechanical complicated movements are located.
This second podcast explores the industrial and creative forces in place and gives the floor to those who drive innovation at Audemars Piguet: Thierry Chevillat, Head of Industrialisation, Lucas Raggi, R&D Director and Sébastien Perret, Design Director.

Today, Audemars Piguet has become one of the five greatest watchmaking brands worldwide. Yet that was not the case ten years ago, when François-Henry Bennahmias took over the head of the company.
In 2012, the brand produced 32,000 watches a year; in 2023, it has reached 51,000 pieces. The industrial structure Audemars Piguet is building could bring the manufacture to produce up to 70,000 watches a year.
Today, Audemars Piguet isn’t only a successful brand, it’s a state of mind, guided by a very specific leadership. The question remains to know whether this will last, as François-Henry Bennahmias will be leaving the company at the end of the year 2023. To understand the secrets of this success story, the first episode of "Reloading Luxury: Leadership & Transmission - The Padawans" explores the strengths at hand and opens the floor to young talents who shape this success.
For the first time, the chief of staff and François-Henry Bennahmias’ close guard called the Padawans, speak out.