What does it really take to thrive in the online business world for over a decade, without burning out or quitting? In this powerful and honest conversation, I welcome back my friend and long-time entrepreneur, Steph Gaudreau.

Steph is a strength coach, certified personal trainer, sports nutritionist, host of the Fuel Your Strength Podcast, and the creator of the Strong with Steph Lifting Program. She’s also a graduate of my Nourished Business Accelerator, and someone I deeply admire for her ability to evolve while staying anchored in her mission.

Steph opens up about the realities of sustaining a business in an ever-changing online space, the unexpected struggles she faced (including nearly walking away after her book launch), and the pivotal mindset shifts that brought her renewed clarity, joy, and success.

Whether you’re brand new to business or you’ve been in the trenches for years, this conversation will give you the strategies, inspiration, and real talk you need to stay in the game for the long haul.

[2:10] – The rare resilience it takes to survive 10+ years in online business.
[4:18] – Steph’s leap from high school science teacher to full-time entrepreneur.
[8:06] – What’s old is new again: the resurgence of blogging, podcasts, and long-form content.
[14:30] – Behind the scenes of Steph’s book launch—and the unexpected emotional aftermath.
[20:05] – Rediscovering the missing ingredient: joy in your business.
[26:15] – Why Steph shifted from short-term programs to long-term client relationships.
[42:14] – Competing with tech-driven fitness brands by doubling down on personal connection.
[49:11] – Steph’s hard-earned advice for creating a business with staying power.

1. "Pace yourself. Momentum is great, but you also have to think about what it takes to sustain something for years, not just start it."

2. "The missing piece for me was joy. If you’re not enjoying what you’re building, it’s going to be really hard to stick with it."

3. "A cupcake without frosting is boring, but frosting without the cupcake doesn’t work either. You need the long-term, foundational content and the short-term, fun stuff."

4. "You don’t have to scale the way everyone else does. Build the kind of business you actually want to run."

5. "Strength training isn’t just about lifting more. It’s about being able to live your life fully without your fitness holding you back."

• Connect with Steph: stephgaudreau.com

• Listen to Fuel Your Strength Podcast

• Try a free workout with Steph

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