The World Economic Forum describes the circular economy as “an industrial system that is restorative or regenerative by intention and design.” Unlike the linear model that creates waste and drains resources, circular systems return materials to the production cycle. Products and by-products are reused, recycled or repurposed — ideally powered by renewables.

In this episode, Amal Larhlid speaks with Melissa MacEwen, PwC’s Resource Use and Circular Economy Lead, and Jeremy Prepscius, Sustainable Supply Chains Lead in Asia Pacific. They talk about how circular models are being applied in the real world, where the barriers still lie, and why this shift matters for the Middle East.

More businesses and governments are adopting this model. As climate risks, supply disruptions and resource scarcity grow, circular systems offer a more stable path. It’s a chance to build resilience while cutting environmental harm.

The construction sector makes up to 12% of GDP across the Middle East, yet digital adoption remains relatively limited.

This episode focuses on how to close that gap. Amal Larlhid speaks with Le Tilahun and Ahmed Khafagy to explore the structural blockers, the role of external players and how Agentic AI changes the game.

Agentic AI is not another dashboard, it takes action, reduces rework and improves decision-making at every level. This conversation is for anyone who wants their projects to run better, faster and smarter.

Can tech grow without increasing its carbon footprint?

In this episode, Amal Larhlid speaks with Ahmed Ameen Ashour from Microsoft about the path to a greener tech sector. They cover Microsoft’s carbon negative goal, the role of sustainable data centres, and how AI is improving energy efficiency. The discussion also highlights the challenges of legacy systems and the value of partnerships in driving meaningful change.