Etta Harshaw, founder of Harsh Collective, shares her inspiring journey and the themes central to her work in the art world. Her gallery is dedicated to supporting emerging artists, fostering community, and curating interactive and joyful art experiences. This conversation explores Etta's entrepreneurial lessons, the importance of relationships in the art world, and her commitment to underrepresented artists and mediums.

Here’s what we discuss:

1. Etta’s artistic family background and how it inspired her career in curation and community building.
2. The challenges of starting a gallery and empowering emerging artists through mentorship and collaboration.
3. Curatorial practices that prioritize underrepresented artists, interactive experiences, and joyful exhibitions.
4. Insights into studio visits, feedback, and building meaningful relationships between artists and curators.

About Etta -

Growing up in a family of artists, Etta Harshaw cultivated an appreciation and keen eye for fine art from a young age. Her grandparents were both artists in New York City, advocating for the support of Soho Artist In Residence laws in the 1970s. Following the sale of her grandparents' New York City property, Harshaw was bequeathed a once-in-a-lifetime opportunity—to utilize these funds to continue her grandparents' vision of supporting emerging artists in the city.

Cutting her teeth in the gallery and design space, Harshaw began discussing the goal of reimagining the contemporary gallery, Harshaw actualized this dream by taking business courses in her senior year of college. She developed a business plan using her concept for projects in her classes. After graduating, Harshaw founded Harsh Collective to support artists' voices in New York and provide a cultural hub and platform for contemporary artists to share their unique vision with art admirers and collectors of all levels. To scale Harshaw’s vision, her first step was to bring on colleague and friend Juliette Eberle to support the gallery’s continuous growth and manage operations.

With Harshaw’s formal background in fine art and graphic design and her experience in the art industry, the Harshaw built a creative and inclusive community at Harsh Collective. Harshaw continues curating and designing bespoke exhibitions for emerging and historically underrepresented artists.

Website: harshcollective.com
IG: @ettaharshaw / @harshcollectivenyc

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