Red House Productions | Episode 14: “From Passion Project to Paid – Why Your Podcast Deserves Sponsorship”

If you’ve ever found yourself putting in hours of work each week for your podcast but feeling like the return just isn’t there, this conversation is for you.

In this episode, Heidi and Eric open up about the critical mindset shift that moved their podcast from passion project to profitable business. You’ll hear how Flute 360 secured its first corporate sponsorships before hitting 50 episodes—proving you don’t need a massive audience to start seeing real revenue.

They discuss what separates hobbyists from podcast CEOs, and why it's time to stop waiting for sponsors to magically show up. Whether you're unsure where to start or feel like you're “begging” when you pitch, this episode reframes everything.

Key Takeaways from Episode 14:

• The exact mindset shift that changed everything for Heidi's podcast journey

• Why passion alone won’t pay your production bills—and what will

• The difference between strategy and hope when it comes to landing corporate sponsors

• How to stop undercharging or waiting for validation—and start owning your worth

This episode is your wake-up call. It's time to stop treating your show like a side hobby and start claiming the financial and creative success it deserves.

Free Webinar Invitation:

Ready to take this conversation even further?

Join Heidi for a free, live webinar:
"How to Get Corporate Sponsorships When You Don’t Know Where to Start or What to Charge"
Date: Saturday, July 12, 2025
Time: 4:00 PM CT
Cost: Free

This is your reset button. Learn how to stop hoping and start building a sponsorship strategy that works. Whether you're brand new or already pitching with no results, you'll leave with clarity, confidence, and action steps.

Save your seat now! Click here.

In this episode, we dive into the inspiring story of Jennet Ingle, oboist, entrepreneur, and the current host of the Crushing Classical podcast. Jennet shares her journey of taking over the reins from the podcast’s original creator, Tracy Friedlander, and how she transformed the platform into a reflection of her unique voice and vision. This candid conversation explores the challenges of inheriting a podcast, the evolution of her hosting style, and how Crushing Classical supports her broader mission of empowering musicians to thrive in their creative careers.

• Transitioning a Legacy Podcast: Jennet recounts how she stepped into an established platform, navigating the challenges of maintaining its core mission while making it her own.

• Finding Her Voice: The process of overcoming self-doubt and evolving from trying to "fill Tracy’s shoes" to becoming her authentic self behind the mic.

• Using Podcasting as a Business Tool: How Jennet integrates her podcast into her portfolio career to support her work as a business and creative coach for musicians.

• The Power of a Portfolio Career: Insights into balancing multiple creative pursuits, including her oboe reed business, group programs for adult oboists, and coaching services.

• Lessons for Aspiring Podcasters: Jennet’s advice for those considering podcasting, including leveraging it as a platform to amplify their message and connect with their audience.

• Jennet’s book – The Happiest Musician: How to Thrive in Your Creative Career

• The Crushing Classical podcast

• Thinking about starting your podcast? Schedule a call with Eric and Heidi to discuss how Red House Productions can help bring your vision to life!

• Subscribe to Crushing Classical and explore Jennet’s journey of creativity and empowerment.

• Podcast: Crushing Classical

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In today’s episode, Eric Begay welcomes Joel Dallow, host of The Cello Sherpa Podcast and professional cellist with the Atlanta Symphony Orchestra since 1999. Joel shares his journey from a full-time music career to podcasting, detailing his inspiration to create a resource for aspiring musicians and professionals. Joel discusses his passion for storytelling, how learning to edit shaped his podcast, and his commitment to providing valuable content for young musicians and his peers.

The episode also explores Joel’s experience of handing over editing duties to Red House Productions, reclaiming time to focus on creating impactful content. The conversation highlights the importance of consistency, organic growth, and connecting with others to build a successful podcast.

Joel shares advice for new podcasters, emphasizing persistence, the value of professional branding, and the benefits of delegating tasks. He reflects on lessons learned over 100 episodes of The Cello Sherpa Podcast, and even hints at ideas for a second podcast celebrating excellence across diverse fields.

Episode 12 – Resources Mentioned:

• The Cello Sherpa Podcast
• Adobe Audition for podcast editing
• NPR’s Fresh Air with Terry Gross
• Yo-Yo Ma interview on The Cello Sherpa Podcast
• Social media platforms for promotion: Instagram Reels, TikTok, Facebook, YouTube, and Blue Sky

Call to Action:

• Are you ready to take your podcast to the next level? Let Red House Productions help you create a show that inspires and resonates with your audience!
• Visit our website to learn more about our editing and production services.

Guest’s Information:

• Joel Dallow
• • Host of The Cello Sherpa Podcast
  • Professional cellist with the Atlanta Symphony Orchestra
  • Connect with Joel: The Cello Sherpa Podcast Website

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Red House Productions | Episode 11: "Better Done Than Perfect - Dr. Renée-Paule Gauthier's Journey to Podcasting Success"

In this inspiring episode of the Red House Productions Podcast, Dr. Renée-Paule Gauthier, host of the "Mind Over Finger" podcast, shares her journey of creating over 210 episodes across seven seasons. Renée discusses the challenges and joys of podcasting, the balance between perfection and action, and how her bilingual background influences her work.

She offers insights into using podcasting as a platform to grow as a musician, teacher, and entrepreneur. Tune in for actionable advice, meaningful anecdotes, and Renée's refreshing perspective on embracing creativity through podcasting.

Episode 11 – Resources Mentioned:

• Mind Over Finger Podcast – Dr. Renée-Paule Gauthier's podcast
• Renée's recommendation: Start before you're ready, and aim for "better done than perfect."

Call to Action:

• Are you ready to start your podcasting journey? Join the Red House Productions Accelerator Program to launch, grow, and monetize your podcast. Click here to learn more! Our next session is 12/28/24 from 2-4 PM CT!
• Schedule a call to see if we are a good fit for your podcast’s production needs! CLICK HERE!
• Subscribe to the Red House Productions Podcast on your favorite podcast platform, and leave us a review to help us grow!

Guest’s Information:

• Name: Dr. Renée-Paule Gauthier
• Podcast: Mind Over Finger
• Website: mindoverfinger.com

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Red House Productions | Episode 10: “Outsource and Elevate – How Kate Kayaian Streamlined Success with Red House Productions”

In Episode 10, we chat with Kate Kayaian, a musician-turned-coach and host of the podcast, Tales from the Lane. Kate shares how partnering with Red House Productions transformed her podcasting process, allowing her to focus on creativity while outsourcing technical challenges. From her journey of turning a blog into a thriving podcast to insights on creating content that resonates, Kate highlights the benefits of collaboration and trust in building a successful podcast.

Kate discusses how her podcast became a vital extension of her coaching and creative work, offering her audience a deeper connection through storytelling and engaging conversations. She shares tips on planning content around pillars, navigating creative processes, and the importance of building trust with an audio engineer.

Episode 10 – Resources Mentioned:

• Kate Kayaian’s Podcast: Tales from the Lane (available on major podcast platforms)
• Kate’s Instagram: @kkayaian
• Kate’s Website: kkayaian.com
• Red House Productions’ Podcast Launch Packages

Call to Action:

• Stream Tales from the Lane and discover how Kate blends creativity, coaching, and life lessons.
• Learn more about Red House Productions’ podcasting services and elevate your show.
• Join the Red House Productions Accelerator Program for tips and strategies to grow your podcast.

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Red House Productions | Episode 09: “From Struggle to Impact - Harnessing the Power of Podcasting with Michelle Lynne”

In this episode, Heidi Kay Begay sits down with Michelle Lynne, a seasoned pianist, performer, and fearless podcast host. Michelle shares her journey from the overwhelming fear of starting a podcast to leveraging her unique voice in the podcasting world.

Together, they dive into the beauty of podcasting, the importance of vulnerability, and how to create deeper connections with audiences. If you’ve ever hesitated to press record or struggled with imposter syndrome, this episode is packed with insights, encouragement, and practical tips to help you move forward.

Michelle also reflects on the power of systems and habits that have helped her consistently produce episodes despite her busy schedule as a musician. Whether you’re just starting your podcast or looking for ways to refine your process, this conversation will leave you inspired and ready to take action!

Episode 09 – Resources Mentioned:

• The Fearless Artist Podcast
• The Fearless Artist’s Website
• The Fearless Artist’s Instagram

Call to Action:

• 15% Off Podcast Launch Packages: Ready to finally launch that dream podcast? For the month of October, Red House Productions is offering a 15% discount on our launch packages! Whether you prefer to DIY, get a little help, or go completely done-for-you, we've got the perfect option to match your needs. Email us at info.redhouseproductions@gmail.com before the end of the month and get your show out into the world with ease.
• Join the Red House Productions Podcast Accelerator Group: Are you ready to take your podcast to the next level? Join our exclusive Podcast Accelerator group, where you'll gain access to expert advice, supportive peers, and all the tools you need to grow, market, and monetize your podcast like a pro!

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Red House Productions | Episode 08: “Are You Losing Listeners? The Vital Impact of Quality and Content on Podcast Retention”

In this episode of Red House Productions, host Heidi dives deep into the often-overlooked factors that could be driving listeners away from your podcast. Whether you're a seasoned podcaster or just starting out, understanding the critical role that both audio quality and authentic content play in listener retention is vital.

Heidi shares personal insights as both a podcaster and a podcast listener, offering practical advice on how to ensure your show not only attracts but also retains a loyal audience. She emphasizes the importance of stepping away from rigid scripts to let your personality shine and provides actionable tips for improving the technical aspects of your show.

Don’t miss this episode if you’re serious about growing and sustaining your podcast’s audience!

Main Points:

• Scripted vs. Authentic Content:
• • Reading directly from a script can make your show feel impersonal and robotic.
  • Listeners crave genuine, relatable content that reflects your true personality.
  • Transitioning from a full script to a more natural, off-the-cuff style can significantly improve listener engagement.
• Importance of Audio Quality:
• • Poor audio quality, including background noise and technical glitches, can be distracting and lead to listener drop-off.
  • Taking the time to properly set up and test your equipment can make a world of difference in the overall listening experience.
  • Heidi shares tips on how to control your recording environment to minimize distractions and maximize audio clarity.

Call to Action:

Feeling like your podcast isn’t growing as it should?

Join us for the Red House Productions Accelerator Program on August 31, 2024, from 2-4 PM CT. This live mastermind is tailored for podcasters at any stage, offering group chat support and pocket coaching from Eric to help you overcome challenges and grow your show.

Don’t miss out—click the link in the show notes to sign up!

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Red House Productions | Episode 07: “Mastermind Magic – Boost Your Podcast with Accountability & Inspiration”

In this episode, we dive into the power of masterminds for podcasters.

Discover how building a network of like-minded individuals can provide the accountability, inspiration, and support you need to elevate your podcast.

We'll discuss practical steps for creating your mastermind group, overcoming common hurdles, and the immense benefits of collaborating with fellow podcasters.

Main Points:

1. Importance of Community: Building a supportive network of podcasters at various stages of their journey.
2. Overcoming Hurdles: Strategies for reaching out to potential mastermind members, even for introverts.
3. Effective Mastermind Structure: Optimal group size, meeting frequency, and the concept of "hot seats."
4. Accountability and Growth: How masterminds help maintain motivation, provide valuable feedback, and foster continuous improvement.
5. Leveraging Technology: Utilizing tools like Zoom and Google Drive to facilitate remote mastermind sessions.

Resources:

• Eventbrite - Find local podcasting events.
• LinkedIn Podcasting Groups - Join podcasting groups.
• Facebook Podcasting Groups - Connect with podcasters.
• Reddit Podcasting Groups - Engage with the podcasting community.
• Red House Productions – A Private & Free Facebook Group via RHP. Meet your friends!

Call to Action:

Join our Accelerator Group for a monthly mastermind session!

The next session is on Saturday, July 27, 2024, from 2:00-4:00 PM CT via Zoom. Take advantage of this opportunity to connect, grow, and get inspired.

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• Join the Red House Productions’ Accelerator Program!