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Real Pet Industry News

Real Pet Industry News

著者： Clayton Payne and Sam Muelas
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 Real Pet Industry News brings you raw, unfiltered commentary on the latest trends, controversies, and innovations shaping the pet industry. Hosted by Clayton Payne (Pet Business Disruptors) and Sam Muelas (Dog and Cat Nutrition on YouTube), this podcast cuts through the noise to deliver real talk on everything from pet food scandals to game-changing business moves. Whether you're a pet industry pro, entrepreneur, or just a passionate pet owner, Clayton and Sam break it all down with expert insight, sharp opinions, and no-nonsense discussions.Real Pet Industry News
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  • Working dog food now with Canagan

    Working dog food now with Canagan
    2025/06/16
    summaryIn this episode, Clayton and Sam discuss the innovative business model of Kanigan, which is rolling out a new working dog food exclusively through independent retailers to promote local shopping. They explore the challenges faced by independent pet shops in adapting to market changes and the complexities of the working dog food market, including the implications of VAT exemptions and the potential for premiumization. The conversation highlights the need for better support and strategies for independent retailers in a rapidly evolving industry.
    takeaways
    • Kanigan's new working dog food is exclusive to independent retailers.
    • The business model incentivizes local shopping and supports pet shops.
    • Independent retailers face challenges in adapting to market changes.
    • Many pet shop owners lack business acumen and market awareness.
    • Working dog food is often a term used for tax evasion.
    • Premiumization in dog food is a growing trend.
    • Farmers typically prioritize cost over quality in dog food.
    • The market for working dog food is complex and competitive.
    • Tax loopholes play a significant role in pricing strategies.
    • Support for independent retailers is crucial for their survival.

    titles
    • Revolutionizing Pet Food Distribution
    • The Struggles of Independent Pet Shops

    Sound Bites
    • "It's a very long play."
    • "It's a clever play and it helps everyone."
    • "Working dog food is just a bullshit term."
    • "It's a tax loophole."
    • "Thanks, Dave."
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    22 分
  • The Future of Cat Food and Pedigree Wholesale

    The Future of Cat Food and Pedigree Wholesale
    2025/06/09
    In this conversation, Clayton and Sam discuss the evolving landscape of the pet food industry, particularly focusing on the cat consumer market. They explore the strategies of Jolly's in targeting cat owners, the changing habits of consumers towards premium pet food, and the challenges faced by independent retailers. The discussion also touches on the role of veterinary services and the positioning of major players like Pedigree in the market. Overall, the conversation highlights the need for innovation and adaptation in the pet retail sector to meet the demands of modern consumers.
    takeaways
    • Jolly's is focusing on the cat consumer market, which is often overlooked.
    • Consumer habits regarding pet food are slowly changing towards premium options.
    • The cat food market has potential for growth, but it requires time and education.
    • Veterinary services could play a significant role in pet retail strategies.
    • Independent retailers face challenges in maintaining margins and product quality.
    • Pedigree needs to modernize its offerings to better support independent retailers.
    • There is a disconnect between what wholesalers offer and what independent retailers need.
    • The pet food industry is evolving, and companies must adapt to stay relevant.
    • Long-term strategies are essential for companies like Jolly's to succeed in the cat market.
    • The conversation emphasizes the importance of ethical product offerings in pet retail.

    Sound Bites
    • "There's a huge market there and there is a huge knowledge gap."
    • "I think there is a market for cat and I do think there is a market for cat only."
    • "Are customers habits going to change whereby they are going to choose to go to Jolly's?"
    • "This is a very long term play by Jolly's."
    • "If you really want to support independence, do stuff to support independence."
    • "The world is changing and it's changing fast."
    • "We still need your products. So please keep supplying us."

    Chapters00:00The Cat Consumer Landscape
    04:00Changing Consumer Habits
    09:09Jolly's Long-Term Strategy
    11:55The Role of Veterinary Services
    17:49Challenges for Independent Retailers
    19:46Pedigree's Market Positioning
    32:06The Future of Pet Food Retailing
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    32 分
  • Guerilla Marketing vs Online marketing, The future of DTC

    Guerilla Marketing vs Online marketing, The future of DTC
    2025/06/02
    In this conversation, Clayton and Sam discuss innovative strategies for selling pet products, contrasting scrappy, direct customer engagement with digital marketing approaches. They explore the challenges of direct-to-consumer (DTC) business models, particularly in the pet industry, and emphasize the importance of adapting to changing consumer preferences and market dynamics. The discussion highlights the need for retailers to innovate and compete effectively against larger DTC brands, while also addressing the evolving landscape of pet retail.
    takeaways
    • Poured Drinks' success highlights the value of direct customer engagement.
    • Marley Bones focuses on digital marketing but may lack personal connection.
    • Face-to-face interactions remain crucial in sales.
    • DTC models can be capital intensive and risky.
    • Retailers need to adapt to changing consumer preferences.
    • Independent pet stores must stock competitive products.
    • The pet industry is evolving, and retailers must keep pace.
    • Customer acquisition costs can vary significantly in DTC.
    • Building relationships with customers is essential for long-term success.
    • Market dynamics can shift quickly, requiring agility from businesses.

    titles
    • Innovative Strategies for Selling Pet Products
    • The DTC Business Model Dilemma

    Sound Bites
    • "Go to where the people are."
    • "People buy from people."
    • "Sell them a better product."
    • "The consumer has moved on."
    • "This is how it is today."
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    25 分

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