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Chad Graves, Co-Founder and Chief Revenue Officer of Reunion Marketing, joins the Auto Collabs crew to talk shop about what really moves the needle in automotive marketing. With over a decade of experience guiding digital strategy for dealerships across the country, Chad breaks down how his team is pushing past surface-level metrics to deliver true business outcomes. Spoiler: it’s not about the flashiest dashboards—it’s about asking the right questions and making sure your SEO works just as hard as your sales team.

In this episode, the crew digs into Reunion's newly launched platform, Altitude, and how it's helping dealers connect marketing actions directly to sales and inventory performance. Chad offers a grounded take on the rise of AI tools like ChatGPT, arguing they enhance—but don’t replace—the fundamentals of solid SEO. The conversation gets real about shifting consumer behavior, the surprising persistence of Google search dominance, and why making your website frictionless is more important than ever.

Takeaways:

0:00 – Intro with Paul J Daly, Kyle Mountsier, and Michael Cirillo

6:19 – Chad explains how Reunion balances a scalable SEO blueprint with localized customization by asking deeper questions

10:17 – The team discusses the resurgence of new car leads and the importance of simplifying website experiences

14:44 – Chad shares insights on how AI tools like ChatGPT are influencing consumer research and the continued relevance of SEO

17:34 – Reunion’s new Altitude platform integrates sales and inventory data to provide dealers with actionable insights

23:07 – The conversation turns to the growing importance of online reviews in influencing AI-driven search results

Learn more about Chad Graves and Reunion Marketing:

• LinkedIn: Chad Graves
• Company: Reunion Marketing

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