A QR code is a moment of engagement. But how do you know if it’s working?

In this episode, Codey and Emily discuss what QR performance really means and how to go beyond the scan count to gain real insights.

They cover:

• What tracking can actually tell you (and what it can’t)

• How to use UTM tags to see what happens after the scan

• The role of timing, location, and device data in campaign decisions

• Common performance killers and how to fix them

• How to compare QR codes across channels and improve results

• Turning scan data into smarter campaigns without overcomplicating it

  
  

If you’re using QR codes and not tracking performance, this is your cheat sheet.

🌐 Learn more at qrcodekit.com

QR codes don’t have to be bland, generic, or off-brand. In this episode, Codey and Emily break down how to create QR codes that not only look great but actually work in the real world.

They cover:

• What “custom” really means, beyond colors and logos

• How to design codes that are scannable and branded

• Common printing mistakes that hurt performance

• Why branded URLs and landing pages matter just as much as design

• Practical tips for making QR codes part of your overall campaign identity

  
  

Whether you’re in marketing, design, or just tired of seeing black-and-white boxes on top of beautiful layouts, this episode will help you build codes that look like your brand, not an afterthought.

🌐 Learn more at qrcodekit.com

QR codes are everywhere, but most people still don’t use them well. In this episode, Codey and Emily break down what makes a QR code functional, branded, and actually worth scanning.

They cover:

• Where QR codes came from (and why they’re still relevant)
• Static vs. dynamic QR codes and why one of them just doesn’t cut it
• What makes a QR code look great and work reliably
• How to track performance and connect to your analytics
• Where QR codes are working best right now and where they fail
• The biggest mistakes people still make in 2024

This is the episode for anyone who’s ever added a QR code to a flyer and hoped for the best. Learn how to make them part of your strategy, not just your layout.

🌐 Explore more at https://qrcodekit.com

Beyond the scan: Design, data & doing it right

In Part 2 of our deep dive into QR code marketing, we move past the basics and into the stuff that really makes or breaks a campaign.

You’ll learn:

• How to design QR codes that look great and actually scan
• What to track, how to track it, and what those numbers really mean
• The most common mistakes brands make and how to avoid them
• Why your post-scan experience matters more than you think
• What to look for in a platform if you're scaling your QR strategy

We wrap up with a clear message: QR codes aren’t just stickers but marketing assets. And when you use them right, they don’t just get scanned. They convert.

🌐 Explore more at https://qrcodekit.com

QR codes aren’t magic: They’re tools.

In this kickoff episode, we break down what QR codes are and what they’re not.

Forget the gimmicks and tech hype. This is about using QR codes strategically in marketing, packaging, print, events, and beyond.

You’ll learn:

• What makes QR codes valuable (and why they’re still underused)
• The difference between static and dynamic QR codes
• The biggest mistake marketers make with QR campaigns
• Why user experience after the scan matters more than the scan itself

Whether you're a marketer or just QR-curious, this episode sets the tone for doing QR code marketing the right way: intentionally, creatively, and with results in mind.

🌐 Explore more at https://qrcodekit.com