Provider's Edge | Peak Performance Guide for Healthcare Entrepreneurs

著者: Sabrina Runbeck MPH MHS PA-C HealthTech Power Broker Business Partnership Creator Board Advisor
  • サマリー

  • The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success. Sabrina Runbeck, the host of Provider's Edge podcast, has first-hand experience with the challenges facing healthcare entrepreneurs. As a Cardiothoracic Surgery Physician Associate with more than 12 years of experience in public health and neuroscience, she has seen the toll that burnout and other obstacles can take on healthcare professionals. After overcoming burnout herself, Sabrina took a career pivot, leveraging public speaking to share her true mission. Sabrina believes that changemakers in healthcare do not burn out because they want to do less. They want to do more of what they love and be seen and appreciated. She is passionate about helping healthcare entrepreneurs and startup founders break free from the traditional healthcare model and creates a business that not only generates income but also has a positive social impact. In each episode of Provider's Edge, Sabrina and her guests provide valuable insights and actionable tips to help healthcare entrepreneurs and startup founders overcome the common obstacles that they face. They provide guidance on improving operational efficiency, reducing provider fatigue, increasing access to meet patient expectations, and introducing the next generation of healthcare innovators who are truly making a difference. Sabrina and her guests are experts in their field and have a wealth of knowledge to share. They provide real-world examples and practical advice that you can implement right away to transform your business. The Provider's Edge podcast is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. As a healthcare business owner, you can have it all - an efficient team, clients who feel well cared for, and reclaim an extra day per week. Sabrina and her guests will guide you through the process of rewriting the rules for your business so you can have more time off, a great team, and more income. They will help you break down the barriers that are holding you back and show you how to take control of your business, your life, and your future. In addition to the podcast, Sabrina runs a monthly event called "Healthcare Disruptors Think Tank," which is a collaborative networking event that brings together healthcare entrepreneurs and startup founders to share ideas and insights. Sabrina believes that collaboration is key to success in the healthcare industry, and she is passionate about building relationships and sharing knowledge. Podcast speaking has become one of the most effective ways for healthcare entrepreneurs to scale their businesses in today's world. The Provider's Edge podcast provides a platform for entrepreneurs to share their expertise, build credibility, and connect with a wider audience. Sabrina understands the importance of leveraging podcast speaking to scale your business, and she encourages healthcare entrepreneurs and startup founders to embrace this platform. The Provider's Edge is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. Join Sabrina and her guests to discuss the smartest strategies for scaling your business and creating a positive social impact in the healthcare industry. Start listening today and take your healthcare business to the next level! For more information about the podcast or Sabrina Runbeck visit SabrinaRunbeck.com

    © 2022 Sabrina Runbeck LLC
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あらすじ・解説

The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success. Sabrina Runbeck, the host of Provider's Edge podcast, has first-hand experience with the challenges facing healthcare entrepreneurs. As a Cardiothoracic Surgery Physician Associate with more than 12 years of experience in public health and neuroscience, she has seen the toll that burnout and other obstacles can take on healthcare professionals. After overcoming burnout herself, Sabrina took a career pivot, leveraging public speaking to share her true mission. Sabrina believes that changemakers in healthcare do not burn out because they want to do less. They want to do more of what they love and be seen and appreciated. She is passionate about helping healthcare entrepreneurs and startup founders break free from the traditional healthcare model and creates a business that not only generates income but also has a positive social impact. In each episode of Provider's Edge, Sabrina and her guests provide valuable insights and actionable tips to help healthcare entrepreneurs and startup founders overcome the common obstacles that they face. They provide guidance on improving operational efficiency, reducing provider fatigue, increasing access to meet patient expectations, and introducing the next generation of healthcare innovators who are truly making a difference. Sabrina and her guests are experts in their field and have a wealth of knowledge to share. They provide real-world examples and practical advice that you can implement right away to transform your business. The Provider's Edge podcast is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. As a healthcare business owner, you can have it all - an efficient team, clients who feel well cared for, and reclaim an extra day per week. Sabrina and her guests will guide you through the process of rewriting the rules for your business so you can have more time off, a great team, and more income. They will help you break down the barriers that are holding you back and show you how to take control of your business, your life, and your future. In addition to the podcast, Sabrina runs a monthly event called "Healthcare Disruptors Think Tank," which is a collaborative networking event that brings together healthcare entrepreneurs and startup founders to share ideas and insights. Sabrina believes that collaboration is key to success in the healthcare industry, and she is passionate about building relationships and sharing knowledge. Podcast speaking has become one of the most effective ways for healthcare entrepreneurs to scale their businesses in today's world. The Provider's Edge podcast provides a platform for entrepreneurs to share their expertise, build credibility, and connect with a wider audience. Sabrina understands the importance of leveraging podcast speaking to scale your business, and she encourages healthcare entrepreneurs and startup founders to embrace this platform. The Provider's Edge is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. Join Sabrina and her guests to discuss the smartest strategies for scaling your business and creating a positive social impact in the healthcare industry. Start listening today and take your healthcare business to the next level! For more information about the podcast or Sabrina Runbeck visit SabrinaRunbeck.com

© 2022 Sabrina Runbeck LLC
エピソード
  • Visionary Burnout: Why Your Big Ideas Die in Execution
    2025/04/02

    You’ve got the vision. The mission. The drive.

    But somehow, deadlines slip, messaging splinters, and your team keeps “missing the point.”


    Sound familiar? This episode is your blueprint to break the cycle.


    I sat down with Shawna Smith to dissect a pattern I see all too often in HealthTech founders: visionary brilliance without the bridge to execution.


    We dug into the real reasons your strategy meetings stall, your marketing fizzles, and your partnerships fall flat—and how to fix it without burning yourself (or your team) out.



    Where do you see the biggest breakdown in your organization—vision, strategy, or execution?


    Comment below with what tends to get lost in translation (and how you’re solving it). Your insight could be exactly what another founder needs to hear today.


    Listen now and find out how to speed up the process from

    🔑 Here’s what you’ll learn in this episode:

    • ▶️ Why visionary communication often leads to execution paralysis
    • ▶️ The four layers of business planning—and where most teams get stuck
    • ▶️ The difference between a plan and a capital “S” Strategy (it’s not what you think)
    • ▶️ How to evaluate if your team has the right roles (or if you’re stuck managing doers)
    • ▶️ What founders must provide before any team can produce real ROI

    • ▶️ How vague partnerships and misassigned authority dilute your core offer


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    40 分
  • E148 | Why Investors Don’t “Get” Your Pitch—And How to Fix It with Heather Caouette
    2025/03/26

    CONFESSION TIME:


    You’ve got the traction, the tech, the team…

    So why do investors still walk away confused after your pitch?

    You’re not alone.


    In this episode, I sat down with Heather Caouette, a communications strategist who’s worked with high-growth startups and VCs, to unpack what’s really going wrong when brilliant founders can’t get buy-in.


    Spoiler: it’s not your product. It’s how you're telling the story.


    👉 If you’ve ever heard “That’s great, we’ll circle back” and never got the call, this episode is your wake-up call.


    WHAT YOU'LL LEARN:

    💡 Why most HealthTech pitches fail not because of the product, but the positioning

    💡 The one test Warren Buffett says every pitch must pass

    💡 What investors actually look for in the first 60 seconds of a conversation

    💡 Why saying “we have no competitors” is a silent deal-killer

    💡 How to build a company that feels healthy—not just looks good on paper

    💡 How to prep for high-stakes visibility (like HealthTech Showdown)


    TIMELINE:

    00:00:00 - Capturing innovative solutions and effective communication

    00:01:40 - Heather of Ray Communications shares her work experience

    00:03:20 - Challenges of communicating with different buyer personas

    00:07:21 - Importance of making technical innovations relatable

    00:09:29 - Healthy leadership and transparency

    00:12:03 - Focus on helping companies refine their messaging

    00:15:03 - Understanding different communication styles

    00:18:09 - Crafting a succinct 30-second elevator pitch

    00:29:13 - Summary of key communication strategies



    💬 Quotes to Highlight

    🎙️ Heather Caouette:

    “Investors want to know you’re aware of the challenges ahead… If there are no competitors, that means you haven’t done enough market research.”

    🎙️ Sabrina Runbeck:

    “Investors are not just looking at your plan—we’re looking at how healthy your company is… Are you having fun? Are your people sticking around? That tells us everything.”

    👥 Guest:

    Heather Caouette

    Founder, Raitt Communications

    Works with VCs, health systems, and startups to fine-tune messaging that actually lands.

    🌐 raittcommunications.com

    🚀 Resources:
    • 🎯 HealthTech Showdown
    • Present in front of active investors + buyers and win an $800 scholarship
    • 👉 HealthTechShowdown.com

    • 📊 Business Impact Quiz
    • Think you're building traction? See if it’s actually scalable.
    • 👉 ImpactQuotientQuiz.com

    🗣️ Your Turn →

    What’s one part of your pitch you think investors don’t “get” yet?

    Drop your thoughts wherever you're tuning in—Apple, Spotify, or LinkedIn—and tag me so I can cheer you on (or help you clean it up 😉).

    Let’s turn your brilliance into buy-in.

    #ProviderEdge #HealthTechFounders #StartupStorytelling #SabrinaRunbeck #InvestorPitchTips #FoundersVoice


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    28 分
  • 6 Months to 2 Days: Slashing Specialist Wait Times for Healthcare Tech Founders with Chris Cruttenden
    2025/03/19

    Did you know that patients in some healthcare systems wait up to six months just to see a specialist?

    This isn't just an inconvenience—it's a healthcare crisis affecting millions of patients, leading to poorer outcomes, increased ER visits, and skyrocketing healthcare costs.

    🎧 In our latest podcast episode, we dive into how innovative healthcare tech founders are tackling this massive challenge and turning it into a lucrative business opportunity.

    Our guest shares how his company reduced specialist wait times from 6 months to just 2 days!

    What you'll learn:

    🔑 How e-consultation systems are dramatically cutting specialist wait times while improving care

    🔑 Why asynchronous communication between providers creates an "ecosystem of value"

    🔑 The business opportunity in solving healthcare's referral bottleneck

    🔑 How to overcome EMR integration challenges that plague healthcare tech

    🔑 Strategies for scaling from Medicaid systems to commercial applications

    🔑 Why AI-enhanced summaries are making specialists more efficient

    🔑 The secret to building a healthcare tech business that enables rather than competes

    This episode is essential listening for healthcare tech founders generating $2M+ in revenue or with $5M+ in funding who want to capture this growing market opportunity.

    What integration hurdles have you encountered, and how are you overcoming them?

    🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.



    Episode Timeline:


    00:00:38 – Chris Cruttenden, Safety Net Connect

    00:01:19 – The frustration of long wait times for specialty care

    00:04:41 – Changing the culture of referrals in healthcare

    00:06:07 – Chicago asthma patient case study: Avoiding unnecessary ER visits

    00:12:31 – Addressing physician shortages in rural and urban “doctor deserts”

    00:14:46 – Improving efficiency and reducing physician workload

    00:17:17 – Expanding partnerships with Medicaid and ACOs

    00:22:48 – How Safety Net Connect stands out in the market

    00:26:42 – Looking Ahead: The Future of Specialty Care

    00:30:17 – The power of physician-to-physician communication

    00:39:12 – Closing Remarks




    Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

    🎧 SabrinaRunbeck.com/Podcast

    ------------------------------------------

    Rather read our episode's best highlights?

    For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.

    Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter

    ------------------------------------------

    We love to hear your feedback.

    Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeck

    Let me know how you like to uplevel your success!



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    37 分

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