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I used to get so frustrated when people told me to "work smarter, not harder." My parents were entrepreneurs who embraced the hustle, and I thought success meant being willing to work 80-100 hour weeks, doing anything and everything to grow your business.

But here's what I learned the hard way: there's a ceiling to how much harder you can work. When you hit it, you become the bottleneck in your own business.

I've built a multiple six-figure business working just 25 hours a week—not through some magical productivity hack, but by fundamentally shifting how I think about work itself. In this episode, I'm sharing the six strategies that allowed me to step out of the grind and into true CEO-level thinking.

This isn't about cramming more tasks into your day or finding the perfect time-blocking system. It's about questioning everything you've been taught about what it takes to succeed and discovering that the entrepreneurs who scale sustainably aren't the ones working the hardest—they're the ones working the smartest.

If you've hit that wall where working harder isn't the answer anymore, these six shifts will change how you approach every aspect of your business.

On this episode of Promote Yourself to CEO:

• Do less with more focus - I'll show you why having a signature offer and focused marketing strategy delivers exponentially higher returns than trying to be everywhere at once

• CEO doesn't mean Chief Everything Officer - I learned this lesson the hard way about letting go of control and building the support systems that freed me from day-to-day busy work

• What got you here won't get you there - I'll walk you through the critical pivot points every business faces and why your current strategies might be holding you back from the next level

• Embrace rinse and repeat - Find out why I had to overcome my creative nature to build reusable assets that prevent me from constantly recreating the wheel

• Create the money to invest back - How I shifted my mindset from "I can't afford this" to "I can create the money for this" and transformed how I view business investments

• Find mentors and masterminds - Why you can't Google your way to success and how having the right people in my corner accelerated my growth exponentially

The CEO Retreat is coming up on June 20th - claim your $200 Early Bird Savings when you register by May 30th.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

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Just because it's a slow down season in your personal life doesn't mean your sales have to follow suit. Summer especially is known (and sometimes feared) as a dead time for business revenue. Unless your product specifically caters to what people purchase during these months, you're probably bracing for that dreaded dip in sales.

But what if I told you the sales gravy train can keep rolling, even while you're enjoying those precious summer moments with family? After realizing I only have a handful of summers left before my twins prefer friends over family time, I knew I needed a solution that wouldn't sacrifice revenue for relaxation.

The truth is, momentum doesn't require constant hustle. In my 15+ years helping women entrepreneurs scale sustainably, I've identified three high-leverage tactics that keep businesses thriving during personal slowdowns. These strategies don't demand more time—quite the opposite. Once implemented, they work automatically in the background while you're at the beach or enjoying summer evenings with loved ones.

In this episode, I'm sharing exactly how to keep generating the sales and revenue you desire (and deserve) when you step back from your business, so you never have to experience the feast-or-famine cycle that plagues most entrepreneurs during summer months.

• Complete your mid-year review first to identify what's actually creating momentum in your business.
• Remove friction from your buying process to make sales effortless even when you're off the clock.
• Discover how pre-selling future projects keeps service providers booked without sacrificing summer freedom.
• Learn why repurposing content creates more impact with less effort than constant creation.
• Find out which marketing strategy to double down on when everyone else is scaling back.
• Implement these three momentum-maintaining tactics for a relaxed summer without revenue drops.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Send us a text

Feeling overwhelmed by "Maycember" chaos? Discover my proven mid-year business review process to recalibrate your 2025 strategy before summer disruptions hit. Learn the 80% achievement standard successful CEOs follow, identify your true revenue-driving metrics, and map your next six months with intentional focus instead of panicked reaction. With unpredictable market conditions in 2025, this practical framework helps you adapt your business plan without starting over. Download the free workbook and transform uncertainty into strategic opportunity. Stop running your business on default mode and start leading with clarity.

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!