『Product for Product Management』のカバーアート

Product for Product Management

Product for Product Management

著者： Matt Green & Moshe Mikanovsky
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このコンテンツについて

 Product for Product is a show hosted by Matt Green and Moshe Mikanovsky aimed at helping listeners navigate the growing depth of product management tools while also providing our insights into the categories that make up the PM role. We will take listeners with us on a journey of discovery through areas of product analytics, road mapping, productivity and many others. If you want to keep up with the latest in product management come along for the ride!

Connect with us on LinkedIn:
https://linkedin.com/in/mattgreenproduct
https://linkedin.com/in/mikanovsky

Connect with is on Youtube:
https://www.youtube.com/channe...Copyright Matt Green & Moshe Mikanovsky 経済学
エピソード
  • EP 131 - New Book: Design for Impact with Erin Weigel

    EP 131 - New Book: Design for Impact with Erin Weigel
    2025/06/11
    What does it really take to build products that drive results, and how can experimentation transform your business? In this episode of the Product for Product Podcast, we sit down with Erin Weigel, author of Design for Impact, Advisor at ABsmartly and Principal Designer, to unpack the essential lessons from her new book and her years of experience at Booking.com.

    Erin shares why Design for Impact was the book that needed to be written, not just for designers, but for anyone looking to grow their business or product through scientific experimentation and system thinking. Drawing on her journey from internal talks to conference keynotes, Erin reveals how she developed the Conversion Design Process and the “flying wheel” visual that demystifies how businesses really work.

    Erin also discusses why experimentation requires bravery from leadership, how to get buy-in without waiting for permission, and why simple, proven tools often outperform complex processes. Join Matt and Moshe as we dived with Erin into:
    • Her background and how she got to write the book
    • The step-by-step process Erin used at Booking.com—and how it can be generalized to any organization
    • How to apply experimentation and A/B testing beyond the design team
    • Why ownership in experimentation should be shared, not siloed, to strengthen outcomes
    • The counterintuitive truths behind successful organizations (and why most common assumptions are wrong)
    • How to start building a culture of experimentation, even if your company isn’t there yet
    • The importance of “testing like you’re wrong” and being honest with what the data shows
    • Practical frameworks like the 60-40 split (60% low-effort experiments, 40% long-term bets) to prioritize learning and impact
    • And so much more!
    You can connect with Erin at:
    • LinkedIn: https://www.linkedin.com/in/erindoesthings/
    • Website: erindoesthings.com
    • Design for Impact book: https://erindoesthings.com/design-for-impact/
    You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
    • Product for Product Podcast - linkedin.com/company/product-for-product-podcast
    • Matt Green - linkedin.com/in/mattgreenproduct/
    • Moshe Mikanovsky - linkedin.com/in/mikanovsky/

    Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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    46 分
  • EP 130 - Product Localization with Alexander Murauski

    EP 130 - Product Localization with Alexander Murauski
    2025/05/28
    In this episode, we dive into the world of product localization with Alexander Murauski, CEO of Alconost. Alexander shares his journey building localization solutions and growing Alconost into a leader in the field, drawing from years of experience working with diverse clients and developing in-house tools. Whether you’re launching a new app or scaling a global platform, Alexander’s insights reveal why thoughtful localization is essential for reaching new markets and delivering a seamless user experience.

    We explore the practical roadmap for successful localization projects, from the earliest planning stages to implementation and quality assurance. Alexander explains the technical and cultural challenges teams face, the importance of choosing the right tools, and how AI is changing the translation landscape. He also discusses how localization impacts everything from UX design to analytics, and why building a strong relationship with translators is key to long-term success.

    Join Matt and Moshe as we chatted with Alexander about:
    • His journey to founding Alconost and building localization solutions
    • Why localization matters for global products
    • Planning and roadmapping for multilingual launches
    • Technical considerations such as resource separation, font and file formats, and internationalization
    • Best practices for white-labeled software and client-specific terminology
    • The role of localization management platforms and recommendations for some
    • Integrating localization with source control and development workflows
    • How AI and LLMs are transforming translation pipelines
    • The importance of context, glossaries, and UX copy editors
    • Quality assurance and the evolving role of translators
    • Where to start: focusing on the main user journey
    • Alexander’s advice for product teams and common pitfalls to avoid
    • And much more!
    You can connect with Alexander at:
    • LinkedIn: https://www.linkedin.com/in/amurauski/
    • Alconost: https://alconost.com/
    You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
    • Product for Product Podcast - linkedin.com/company/product-for-product-podcast
    • Matt Green - linkedin.com/in/mattgreenproduct/
    • Moshe Mikanovsky - linkedin.com/in/mikanovsky/

    Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
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    1 時間
  • EP 129 - Digital Transformation with Kiron Jones

    EP 129 - Digital Transformation with Kiron Jones
    2025/05/16
    Digital transformations are hard! But they are a necessary need in our era for any organization who wants to keep their competitive edge, adapt to changing environments, build moats against new disruptors, and grow their market share. And more complex the organization structure and ecosystem are, the more challenging said transformation, hence the need for tools and frameworks to help us.

    On the show today we met with Kiron Jones, Group Product Manager at Springer Nature, the world's largest academic book and journals publisher. The organization was created by a merger and acquisition of multiple publishers. This created a complex technical environment of many systems to support the business, publish the books and journals, and access the market.

    In addition, the entire academic publishing sector has moved into a new open access model. Where in the past, libraries had to buy subscriptions to give access to readers for the materials, these days the access to the materials is free, and the authors are the ones charged to publish. Servicing this changed model has challenged the industry to come up with new solutions for the new clients, while still supporting high quality publications.

    Product management in such an environment, as we learn from Kiron, is a challenging and rewarding task. The tools he and his team are using, and in some cases still on the lookout for, are helping them with stakeholder communication, prioritization and roadmapping, and so much more.

    Join Matt and Moshe as we chatted with Kiron about:
    • How he got into product management
    • Digital and product challenges from Mergers and Acquisitions (M&A)
    • Dealing with shifting ecosystem that changes the Product-Market Fit, the user and buyers personas, their user journey, and the tools needed to create value for them
    • Dealing with challenges when not knowing who your users are
    • Some of the tools and methods he is using to help with these challenges
    • Opportunities for new tools that can solve more problems
    • CMS as a tool both for users and for product people
    • Some success and failure stories with tools adoption
    • How AI can help in elevating some of the work
    • And much more!
    You can connect with Kiron at:
    • LinkedIn: https://www.linkedin.com/in/kironjones/
    • If you are in London, at local product meetings
    You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:



    • Product for Product Podcast - linkedin.com/company/product-for-product-podcast
    • Matt Green - linkedin.com/in/mattgreenproduct/
    • Moshe Mikanovsky - linkedin.com/in/mikanovsky/


    Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

    Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
    続きを読む 一部表示
    53 分

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