In this episode of Process, we sit down with Liv Koennecke, the creative force behind Maison Essentiele — a cult sleepwear label turned ready-to-wear brand that’s redefining luxury on its own terms.

Liv shares the pivotal moments that shaped her journey, from launching with a singular vision for elevated sleepwear to confidently pivoting into fashion-forward, everyday pieces. We explore what it really means to be a small brand in a saturated industry — and why that’s often a superpower.

This episode is a deep dive into:

• The power of authenticity and creative intuition
• Navigating imposter syndrome and decision fatigue as a founder
• Building a strong internal culture and growing a values-driven team
• Product drops, storytelling, and staying visible in a fast-moving digital world
• The nuances of the Australian fashion scene and where Maison Essentiele fits in

Liv speaks candidly about the pressures of being a founder, the importance of community, and the strategy behind collaborations, gifting, and customer connection.

Whether you're building a brand, working in fashion, or navigating your own pivot — this episode is full of grounded insights and honest reflections.

Find Maison Essentiele online here.

Find Maison Essentiele on Instagram here.

Find Maison Essentiele on Tik Tok here.

Find Liv on Instagram here.

Follow Liv's journey on Tik Tok here.

Follow us at Process the Podcast on Instagram here.

Subscribe to Process the Podcast and make sure you don't miss our next announcements!

This episode is sponsored by Remy Wellness. Leave brain fog behind and never miss a workout again!

See you next Tuesday x

Hosted on Acast. See acast.com/privacy for more information.

In this episode Arielle sits down with Geneva Vanderzeil, the DIY and craft entrepreneur. They explore Gen's journey as a DIY enthusiast who transitioned from a career in town planning to becoming a prominent figure in the DIY and crafting community. They discuss the roots of this passion, the therapeutic benefits of crafting, and the evolution of craft content. The conversation highlights the importance of sustainability, creativity, and the joy of repurposing materials, while also addressing the challenges and rewards of balancing organic and sponsored content in the DIY space. The girls explore the importance of embracing creativity, navigating trends in the crafting world, and building a supportive team. They discuss the significance of building a community and engaging with the audience authentically. The journey of writing a book is shared, highlighting the challenges and rewards of the creative process. The speakers emphasise the need for authenticity in content creation and the importance of embracing creativity while overcoming judgment from others. They also touch on the empowerment that comes from DIY and crafting, encouraging listeners to pursue their passions without fear of criticism.

Join us over on socials to watch our craft journey unfold this week on the Process Instagram here.

Check our Geneva's socials! Instagram here and her Tik Tok here.

Visit Geneva's DIY School here.

If you loved this episode, leave us a review and subscribe to the channel!

We have so much in store for Process in the coming months,

See you next Tuesday! x

Hosted on Acast. See acast.com/privacy for more information.

In this episode I'm spilling the tea, and some of our biggest news since going all in on the podcast. We're making these changes because the team is evolving and we need to take a quality over quantity approach. While the Cinema Thom side of our business grows, we're reaching new highs and international clients. We've got big plans for Remy too and need to give the gummy brand the right moment in the light.

What is that change? Well you'll just have to listen to the episode.

Join us over on socials!

Follow Process the Podcast on Instagram here.

Follow Process on Tik Tok here.

Subscribe to the podcast :)

See you next week! x

Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Bianca Gregg, founder of Del Rainbow, shares her journey from aspiring lawyer to leading a global sales consultancy and brand development agency. Our chat went for hours, but her hero's are connectivity, authenticity, and passion in building successful brands.

Bianca discusses the evolution of Del Rainbow, its service offerings, and the unique qualities of Australian brands in the global market. The conversation highlights the significance of community and purpose in brand development, as well as the challenges and rewards of working in the retail industry. I

We dive into Bianca's essential elements for successful business partnerships, emphasising the importance of people, purpose, and product.

They discuss the evolving landscape of the fashion industry, the impact of global challenges, and the necessity of curiosity and adaptability in business strategies.

Sustainability is highlighted as an ongoing journey rather than a quick fix, with a focus on genuine efforts to make a positive impact.

They discuss the misconceptions surrounding retail partnerships, highlighting that success is not guaranteed upon securing a deal but requires ongoing effort and strategy.

The conversation also touches on the significance of building strong relationships with brands, navigating market dynamics, and the personal development necessary for long-term success. Bianca also shares her admiration for brands that embody these values and stresses the need for emerging designers to have a clear vision for their future.

If you loved this episode leave us a review or subscribe to the show! We need all the love we can get as a baby podcast.

To learn more about Del Rainbow, you can find them online here via there website.

Find Del Rainbow on Instagram here.

Find your host Arielle Thomas on Instagram here.

Find Process the Podcast on Instagram here.

See you next week! x

Hosted on Acast. See acast.com/privacy for more information.

Big thank you to the partner of today's episode, Saint Valentine. Visit Saint Valentine online and spoil Mum this Mother's Day!

In this engaging conversation, Kirstie Clements, the former editor-in-chief of Vogue Australia, shares her journey through the fashion industry, her experiences working with iconic figures like Karl Lagerfeld, and the challenges of magazine publishing.

She discusses the importance of collaboration, the need to connect with readers, and her reinvention after leaving Vogue. Clements emphasises the balance between creativity and commerce in the fashion world, offering insights into her editorial vision and the creative process behind magazine production. In this conversation, Kirstie explore themes of self-discovery, creativity, and the challenges of navigating change in both personal and professional realms. They discuss the importance of finding happiness in one's work, the journey of embracing new opportunities, and the significance of authenticity in creative endeavours. The pair touch on the realities of freelancing, the pressures of the modern creative landscape, and the need for nurturing the next generation of creatives.

Ultimately, the speakers emphasise the value of listening to oneself and the power of writing as a means of connection and expression along with the pressures faced by women today and the idea that it's never too late to pursue one's passions.

Find Kirstie on Instagram here.

Find us on Process the Podcast on IG here.

Find your host Arielle Thomas on IG here.

If you loved this episode, please subscribe to the show and leave us a review!

See you next Tuesday x

Hosted on Acast. See acast.com/privacy for more information.

Fill out our ACast Survey here: http://bit.ly/processthepodcast-survey

In this conversation, Jane discusses the inception of Art Box Black, her journey in the photography industry, and the importance of creating opportunities for women photographers. She emphasises the need for transparency and integrity in business practices, the challenges of pitching to clients, and the significance of nurturing new talent.

The discussion touches on the evolving landscape of the photography industry and the importance of maintaining high standards for creatives. Arielle and Jane delve into the complexities of managing creative talent in the photography industry, discussing the balance between commercial work and personal fulfilment, the importance of strategic planning, and the challenges of cash flow in small businesses.

They explore the impact of AI on the creative landscape, including its potential to disrupt traditional roles and the ethical considerations surrounding its use. The discussion highlights the evolving dynamics of video production and the necessity for effective organisation and communication in a rapidly changing industry. Arielle & Jane explore the transition from photographer to director, the significance of authenticity in creative work, and the challenges of balancing personal and commercial projects.

The discussion also highlights initiatives aimed at supporting underrepresented groups in photography, including scholarships for Indigenous photographers. Overall, we drive home the need for passion, intent, and authenticity in creative endeavours.

Check out the Art Box Black website here.

Find them on Instagram here.

Find your host Arielle Thomas on Instagram here.

Follow Process on Instagram here.

Learn more about our Remy Rhythm Energy Gummies here!

See you next Tuesday x

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Process the Podcast, Arielle Thomas delves into the importance of consistency in achieving personal and professional goals. She discusses how repetition can feel dull but is essential for growth and success. Arielle emphasises the need to overcome the myth of motivation, advocating for discipline and the establishment of habits that align with one's desired identity.

She shares personal anecdotes and practical strategies for building consistency, highlighting that mastery often lies in the mundane and repetitive tasks that lead to long-term success. Spoiler alert, it takes work.

If you loved this episode, follow us on socials, send this to a friend or leave a review! As a baby podcast putting in the work, we need all the love we can get.

Follow Process on Instagram here.

Follow your host, Arielle Thomas on Instagram here.

See you next Tuesday! xx

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Process, Arielle sits down with the creative director of Citizens of Humanity, Marianne McDonald to explore how one of fashion’s most iconic denim houses is rewriting the rules — from growing their own cotton to partnering with French biotech pioneers Pili to eliminate petroleum from their dyes.

She shares the creative thinking and relentless innovation it takes to lead a global brand while staying true to craftsmanship, sustainability, and style. From early influences and career pivots to building creative teams and spotting cultural shifts, this is a deep dive into the real work behind fashion that lasts — emotionally, ethically, and aesthetically.

We also unpack the evolution of fashion cycles, the surprising role of PowerPoint in creative direction, and why understanding your customer’s identity is more crucial than ever.

Whether you're building a brand, designing your dream job, or just curious about what’s really happening behind the seams of fashion — this one’s for you.

• Citizens of Humanity is growing its own cotton and removing petroleum from dyes through a partnership with French biotech company Pili.
• Creative direction blends intuition, storytelling, and strategic vision — for both men’s and women’s collections.
• Authenticity and sustainability aren’t marketing tools; they’re fundamental to survival in fashion today.
• Fashion mirrors societal change — from economic shifts to cultural mood swings.
• Trends may be cyclical, but meaningful design starts with deeply understanding your customer.
• Building a brand takes experimentation, collaboration, and patience.
• Creativity in teams thrives on trust, not just direction.

Big thank you to The New Trend for brining this podcast together for us!

Find Marianne on Instagram here.

Find Citizens of Humanity on Instagram here.

Head to The New Trend to shop the Eco Indigo range here.

Find your host, Arielle Thomas on Instagram here.

Find Process the Podcast on Instagram here.

If you loved this episode, please subscribe to the show, we're still a baby podcast over here and need all the love that we can get!

See you next Tuesday x

Hosted on Acast. See acast.com/privacy for more information.