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Prism Of Value

Prism Of Value

著者： Prism of Value
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 Prism of Value delves into ways that leaders, executives and future leaders can clarify, simplify, and amplify their message and their work so they are respected for the value that they and their enterprises offer. Prism of Value offers a fresh take on communication that elevates an individual's standing and an organization's bottom line. Through lively conversation and every day examples, we inspire and teach business, nonprofits and individuals to better connect, engage, influence and delight.Copyright Heartcast Media マーケティング マーケティング・セールス 経済学
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  • Kissing Change on the Lips to Advance Your Business with Cary Hatch

    Kissing Change on the Lips to Advance Your Business with Cary Hatch
    2022/08/18
    Sometimes we have to step back to step forward. That was something that advertising executive and entrepreneur Cary Hatch did when she decided after several successful decades to merge her firm MDB Communications with Toledo-based Hart. In this episode of the Prism of Value podcast, Cary discusses the challenges and opportunities of the merger, her own evolution as a leader to take this important step and some of the practical things she did to communicate and facilitate culture building at the expanded firm.

    It is well recognized that in order to understand the value of something, one must first understand both its strengths and limitations. In order to do this, one needs to go through specific steps. The same holds true for ourselves and our business. If we want to understand the genuine worth of our businesses and ourselves, we must undergo these tests. Some people overlook some of the process's preliminary steps. Starting at the beginning is still the greatest course of action because we can see all of the inefficiencies and difficulties along the way. In today's episode, we have Cary Hatch, CEO of MDB Communications and a communicator extraordinaire, having 30 years of experience in the advertising and marketing field. She emphasizes the importance of building a valuable company and how she gains partnerships with other businesses. She also shares some advice on how to proceed in unfavorable situations and still establish high value of herself and her company.

    Key Takeaways

    The Guest’s background and her company
    How to build a valuable company and getting partnerships
    Navigating uncomfortable circumstances and establishing values along the process
    Takeaways and advices for our audience

    Quotes

    "Humility is key to success, and I also think you must have a mentioned objectivity." - Cary

    "You constantly have to be evolving. You have that responsibility for your people, your clients, and honestly, for yourself." - Cary

    "Give yourself permission to start at the beginning. It's not starting at the bottom. It's starting at the beginning." - Cary

    Featured in this Episode

    Cary Hatch
    CEO and Brand Advocate, MDB Communications
    Linkedin: https://www.linkedin.com/in/caryhatch
    Profile: https://www.mdbcomm.com/cary-hatch
    Company Website: https://www.mdbcomm.com

    Chapters

    00:00 Episode and guest intro
    02:05 Cary’s company and what is all about
    03:05 Building the company and getting partnerships
    09:53 Navigating through discomfort situations
    15:49 Going into process and establishing values
    19:49 Piece of advices for the audience
    22:47 Maintaining the proper perspective
    24:47 Challenges of the future and opportunities
    30:06 Final Thoughts
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    32 分
  • Culture is Everything

    Culture is Everything
    2021/12/09
    Maintaining a dynamic and vibrant organizational culture has never been more important or difficult. For leaders like Phillippe Lanier, who oversees all activities for EastBanc Tech, a 600-person global real estate, retail,  and technology company, building and empowering his team is a central focus and that involves letting go and an emphasis on being of service.  In this episode of Prism of Value, Phillippe discusses his approach and philosophy managing this family-owned company, navigating through the pandemic and laying the foundation for the future.  

    Key Takeaways:
    0:00 Intro
    1:32 Philippe talks a little bit about his company, how it came to be and what it does 
    2:43 Philippe talks about communication in a family ran company and how it impacts the company 
    3:33 Philippe talks about how having a mix of businesses in the company reinforce each other 
    5:33 Philippe talks about the number of employees that they have in total in their company 
    6:36 Philippe talks about how they maintain connectivity in all of their employees so that they understand the company and family values to do business
    7:27 Philippe talks about how the pandemic has impacted their business and what they are doing to cope with the situation 
    9:39 Philippe talks about some of the things that they are doing to keep the positive energy and connectivity to manage the pandemic situation 
    13:46 Philippe shares some of the things that they have learned through the pandemic that will guide them through and some of the challenges they faced and are still facing
    16:50 Philippe talks about the importance of good communication in a company and some of the challenges that he faced as a leader during the pandemic 
    20:23 Philippe shares his advice to leaders, someone starting a company or someone who is moving to a leadership role 
    22:40 Philippe talks about how the people that he works with are important to his brand and how, in a sense, they are the brand 
    26:12 Philippe talks about some of the things that give him hope and optimism these days 

    Shows Mentioned:
    Whack-a-Mole
    https://home.treasury.gov/policy-issues/coronavirus/assistance-for-small-businesses/paycheck-protection-program 
    https://www.netflix.com/ 

    Quotes Mentioned: 
    “When you build something new that you want to keep, you try to build it well.”
    “You should enjoy your work, you're better at it when you enjoy it.”
    “We’re in such a disruptive and dynamic world, and if you don't have an infrastructure that can adapt rapidly, then you're constantly chasing bad decisions.”
    “Part of good decision making is listening as much as speaking.”
    “The good leaders were the ones that recognized that they were born into servitude.”
    “You have to run your company acknowledging that there is more risk ahead, and not the other way around.”
    “The company starts with a team.”
    “Everybody is human.”

    Guests Social Media Links:
    Website: https://eastbanc.com/ 
    LinkedIn: https://www.linkedin.com/in/philippe-lanier-735814/ 
    Email: planier@eastbanc.com 
    Twitter: https://twitter.com/pmlanier 
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    28 分
  • Putting a Price on Value with Mark Stiving

    Putting a Price on Value with Mark Stiving
    2021/11/04
    Whether we are a business or a not-for-profit, it is vital that our stakeholders understand and appreciate our value.  Mark Stiving, who helms a company called Impact Pricing, has spent a career studying value and how it translates into favorable pricing both for the seller and buyer.  In this edition of Prism of Value, we discuss the complex mathematical and psychological factors that affect how our customers, clients and donors make decisions on what they will buy and how much they will pay for it.

    Key Takeaways: 
    0:00 Intro
    1:50 Mark defines what value based pricing means
    3:05 Mark talks about how solopreneurs can truly find out what someone is willing to pay
    5:55 Mark talks about how you diminish your value when people ask for a lower price and you accept it
    8:00 Mark talks about his perspective on value and how you should translate your product in features to get people to care
    10:47 Mark explains how you have to think about the problems your feature has so that you can truly set an accurate value for yourself
    14:17 Mark explains RFP's (request for proposals) and why to avoid them
    17:53 Mark explains attitude plays a big role in pricing things and how you have to accept "no's"
    19:31 Mark talks about the two halves of pricing, value and psychological
    25:07 Mark talks about his approach to a clients webpage, and how he would view it as a customer and then approaches the changes from there
    27:47 Mark explains to Liz how communications companies like her own can use his approaches to measure their success

     

    Resources Mentioned:

    Proctor & Gamble - The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble.

    Cisco - Cisco Systems, Inc. is an American multinational technology conglomerate corporation headquartered in San Jose, California. Integral to the growth of Silicon Valley, Cisco develops, manufactures and sells networking hardware, software, telecommunications equipment and other high-technology services and products.

    CrowdStrike - CrowdStrike Holdings, Inc. is an American cybersecurity technology company based in Sunnyvale, California. It provides cloud workload and endpoint security, threat intelligence, and cyberattack response services

    Predictably Irrational: The Hidden Forces That Shape Our Decisions - https://www.amazon.com/Predictably-Irrational-Hidden-Forces-Decisions/dp/006135323X/ref=asc_df_006135323X/?tag=hyprod-20&linkCode=df0&hvadid=334204344421&hvpos=&hvnetw=g&hvrand=14889700127184455880&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9008165&hvtargid=pla-662733339546&psc=1

    Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business - https://www.amazon.com/gp/product/B097MY328L/ref=dbs_a_def_rwt_bibl_vppi_i0

     

    Impact Pricing: Your Blueprint for Driving Profits - https://www.amazon.com/gp/product/B005DIBA4O/ref=dbs_a_def_rwt_bibl_vppi_i1

     

    Guests Social Media Links: 
    Website: https://impactpricing.com/about-us/
    LinkedIn: https://www.linkedin.com/in/stiving/
    Twitter: https://twitter.com/MarkStiving?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
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    32 分

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