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Jonathan Gardner has a long career as a buyer with some of the world's biggest companies and he's now using the practical knowledge he acquired to help sales people pursue and close large accounts.

In this episode we talk about the challenges that people currently face and the benefits that Jonathan brings to them from being on the other side of the presentation or sales pitch.

Jonathan talks about what he calls the pitches that hit the mark and the ones that don't!

These are usually the ones where the presenter or pitchers focuses on talking about their capabilities and the features of their product or service rather than the benefits it offers to the audience or prospective client.

We also touch upon corporate slides and Jonathan suggests that if you have to use them then put most of them in the appendix and just leave one or two towards the beginning but tell a story around them because people love stories.

As Jonathan states the sales people who do well when they pitch are the ones who share things with their audience that they don't already know and they demonstrate that they have clearly thought about what the audience need and come up with some ideas to help them.

Jonathan's top tips are to have a storyline that fits in with your slide deck and to power map the room in other words know who is in your audience and then when you deliver the pitch be listening and watching all the time for signals that you can then utilise to your advantage.

Jonathan believes that the characteristics of great sales people today are their ability to listen, their knowledge of analytics, and to have a well rounded approach that means they can pivot and be flexible depending on how the pitch or presentation is progressing.

You could contact Jonathan via jonathan@thejgardnergroup our at JGarnergroup.com

If you need help from me click on these links if you want help with a key presentation or sales pitch - I'll help ensure you don't waste these golden opportunities.

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