➡️ How to streamline your podcast outreach with automation.

In this week's episode, we look at effective tactics for automating the guest outreach process, allowing podcasters to save time and reduce overwhelm. Khadirah, a marketing automation and systems engineer, shares her insights on using marketing CRMs and podcast directories to streamline the guest booking process.

Khadirah emphasises the importance of personalisation in outreach emails, ensuring that potential guests feel valued and recognised.

She shares her method of finding relevant podcasts using specific keywords and listening to a few episodes to ensure a good fit.

Takeaways:

• Automation tools can significantly streamline the process of securing guests for your podcast.
• Personalised outreach emails are more effective than generic ones for podcast guest invitations.
• Utilising a marketing CRM helps automate follow-ups and keep track of potential guests.
• Keyword optimisation in your podcast title and descriptions is crucial for discoverability.
• Using AI tools can enhance your title creation process by generating ideas from transcripts.
• Integrating podcast directories with your CRM through tools like Zapier simplifies guest management.

About Khadirah

Khadirah Muhammad is a Marketing Automation & Systems Engineer and CEO of The Alliance for Business Excellence. Her ultimate passion is to help service providers leverage systems and automation so they can gain back 500 hours of their time without feeling overwhelmed with tech using her 4C Method.

Facebook: https://www.facebook.com/groups/allianceforbusiness

Instagram: https://www.instagram.com/khadirahsmuhammad/

TikTok: https://www.tiktok.com/@khadirahsmuhammad

YouTube: https://www.youtube.com/c/KhadirahMuhammad

LinkedIn: https://www.linkedin.com/in/khadirah/

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

➡️ Are you looking to grow your business and connect with your audience in a meaningful way?

In this episode, we explore the world of ethical marketing and how it can transform your podcast and business practices.

I'm joined by Chrysa Sto, a seasoned podcast consultant and manager for ethical and eco-conscious service businesses. Chrysa shares her insights on implementing ethical marketing principles in podcasting and beyond.

What is Ethical Marketing?

Discover the core principles of ethical marketing:

• Transparency in your campaigns and communications
• Putting your audience's needs first
• Avoiding pushy or manipulative tactics

Learn why these principles are crucial for building trust and long-term relationships with your listeners and customers.

Implementing Ethical Marketing in Your Podcast

Chrysa offers practical tips for integrating ethical marketing into your podcast, including:

• Crafting thoughtful ad placements
• Creating authentic, value-driven content
• Using clear, honest language in your promotions
• 
  

Ethical Marketing Challenges and Solutions

We discuss common ethical marketing challenges podcasters face and provide actionable solutions:

• Balancing promotion with valuable content
• Avoiding misleading "live" workshop claims
• Crafting genuine, non-pushy sales messages

Key Takeaways for Ethical Podcast Marketing

• Be transparent: Clearly communicate what your audience can expect
• Prioritise human connection: Focus on building relationships over quick sales
• Use AI responsibly: Ensure AI-generated content aligns with your authentic voice

By embracing these ethical marketing principles, you'll create a podcast that not only grows your business but also genuinely serves your audience.

Connect with Chrysa:

https://chrysastoiloudi.com/

https://www.linkedin.com/in/chrysasto/

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

➡️ Discover the transformative power of podcasting for your business

➡️ Learn from Beverley Densham, Mindfulness Pilates teacher and podcast host

➡️ Explore the benefits of integrating mindfulness into your daily routine

In this episode, I chat with Beverley Densham, an inspiring Mindfulness Pilates teacher, author, and host of the Mindfulness Pilates podcast. Beverley shares her journey of starting her podcast in December 2020, the challenges she faced, and the incredible benefits it has brought to her business and clients.

Bev shares how her podcast allows her to provide valuable content to both potential and current clients, offering in-depth insights into various topics related to back pain, mental health, and overall well-being. She also discusses the importance of having guests on her show and how it enriches the content and provides a variety of perspectives.

As a bonus for you, Bev shares a relaxing mindfulness breathing exercise to help you de-stress and recharge, making it a perfect tool for busy entrepreneurs.

About Bev

Beverley Densham is a mindfulness Pilates teacher of over 26 years & Author. She graduated from the University of Brighton with a degree in Sports Science. She had successful Pilates Studios in Hertfordshire for 16 years then re-located to Dorset by the sea, her happy place.

She now teaches Mindfulness Pilates online on Zoom with meditation, mindset, journaling & positive affirmations. Helping reduce back pain to feel good & to be stronger in body & mind. She also teaches stress management and wellbeing workshops and programmes.

She is the host of the Mindfulness Pilates podcast & also teaches the working through stress to calm workshops & classes for law firms, corporate, teachers and schools.

The Stress to Calm series of books are for stress management, better mental health & well-being with co-Author Janey Lee Grace.

Feel stronger, happy and calm

Connect with Bev:

Facebook: https://www.facebook.com/beverleymdensham/

LinkedIn: https://www.linkedin.com/in/beverley-densham

Instagram: http://instagram.com/beverley_densham

Podcast: Back pain relief, what a relief with Rachael Botfield: https://www.pilatestofeelgood.com/podcasts-1/back-pain-relief-what-a-relief-with-rachael-botfield

Stress to calm in 7 minutes for lawyers: https://amzn.eu/d/0dllqzLZ

Stress to calm in 7 minutes for teachers https://amzn.eu/d/0aGFDXyW

Stress to calm in 7 minutes for nurses https://amzn.eu/d/08ikZcZk

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

Welcome to Season 4!

➡️ Show your face and make a difference

➡️ Build trust with authentic images

➡️ Connect with your audience through branding and photography

In this episode, we dive into the importance of showing your face in your brand and how it can make a significant impact. My guest, Aga Mortlock, a passionate brand photographer, shares her journey and expertise in creating authentic, standout images that are crucial for your brand experience.

Aga discusses the evolution of her career from fashion and commercial photography to finding her true calling in brand photography. She emphasises the importance of visibility, the know-like-trust factor, and how personalised brand photos can capture the true essence of your business.

About Aga Mortlock

Aga is a dedicated brand photographer with over 20 years of experience. She specializes in creating bespoke images that reflect the unique personality and passion of her clients. Aga works with business owners to help them connect with their audience through authentic and engaging photography.

Website

Instagram

Facebook

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

Hello everyone!

Season 4 of this podcast is coming in September! I'd love to share with you what's coming up...

I'll be talking with podcast hosts and experts to bring you the insights and advice you need to help launch and manage your podcast for your business.

We're going to cover why it's important to show your face for your podcast and your business with brand photographer Aga Mortlock, insights with Bev Densham on how her mindfulness pilates podcast helps her business and her clients and what automation tactics you can use in your business to guest on other podcasts with Khadira Muhammed.

Later on in the series, we'll look at the art of creating hooks, preparing for voice and dealing with nerves when recording and do show notes really matter?

I'm excited to share these episodes with you and hope that they help you with your podcast.

See you soon!

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

That's a wrap on Season 3!

I'm taking a break over the summer to take a break from recording and plan for season 4!

See you in September for new episodes!

Check out Sharon Louca's podcast

Check out Showing Up Solo with Hannah McCormick

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

➡️ Show your face as a business owner

➡️ Use a mixture of different styles of stories, grid posts and reels

➡️ Test your content to see what works best

In the last episode of Season 3, Jenny French, Instagram Trainer and Social Media Strategist shares her advice and actionable tips to make an impact with your podcast on Instagram.

Learn how to make a Story Sandwich using the powerhouse combo of grid and story posts and how to optimise your profile for maximum impact.

About Jenny

Jenny is a qualified Instagram trainer and social media strategist who works with small business owners to help them to tap into the power of Instagram for business to get more clients and customers. Her practical training and support will take the mystery out of Instagram and teach you how to effectively use it to grow your business.

Come follow me on Instagram https://www.instagram.com/jennyfrenchsocial/

Browse my Instagram online training services https://jennyfrenchsocial.co.uk/

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

➡️ Have a clear goal

➡️ Get support and

➡️ Use your podcast as part of your wide content strategy.

Hannah McCormick is a marketing coach and consultant and the host of The Showing Up Solo podcast.

The podcast's aim is to help solopreneurs navigate their online marketing for their business.

Hannah has been podcasting for over 2 years now and has over 66 episodes published.

I wanted her to share her experience with podcasting for her business so that you can get a real insight into what it’s like.

We talk about Hannah’s biggest challenges to get started, the benefits of having support, the podcast's future including monetization and her top tip for starting your podcast.

Listen to Hannah’s episode on how to repurpose your content.

About Hannah

Hannah is a Marketing Coach & Consultant dedicated to helping solopreneurs navigate the online marketing landscape with confidence.

“Let's transform your marketing journey, so you can achieve impactful growth and turn your dream business into a reality.”

Website: https://www.showingupsolo.com/

Podcast: https://www.showingupsolo.com/episodes

Get your Batch it Crazy T-shirts here! https://www.showingupsolo.com/merchandise

Support the pod on Patreon: https://www.patreon.com/ShowingUpSolo

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!