Pod Savvy Guide

著者: Steph Shoell
  • サマリー

  • Ever wondered how to simplify podcasting without hiring help? I'm Steph Shoell, your Pod Savvy Guide, ready to share my knowledge with YOU! Tune in every Saturday for bite-sized challenges catering to beginners and seasoned pros alike. Explore time-saving hacks involving AI, automation, and Chat GPT prompts. Join me on Saturday, and let's navigate this journey together, sidestepping burnout and ensuring you can continually share your message with the world
    Steph Shoell
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あらすじ・解説

Ever wondered how to simplify podcasting without hiring help? I'm Steph Shoell, your Pod Savvy Guide, ready to share my knowledge with YOU! Tune in every Saturday for bite-sized challenges catering to beginners and seasoned pros alike. Explore time-saving hacks involving AI, automation, and Chat GPT prompts. Join me on Saturday, and let's navigate this journey together, sidestepping burnout and ensuring you can continually share your message with the world
Steph Shoell
エピソード
  • Podcasting is the Ultimate B2B Marketing Hack
    2025/01/25

    Did you know that 70% of B2B marketers say content marketing, including podcasts, generates leads effectively? Podcasting isn’t just for entertainment—it’s a powerful tool for building relationships, establishing authority, and opening doors to business opportunities. In this episode, I break down why podcasting is the go-to strategy for B2B marketing and how it can help you connect with the people you want to do business with.

    Podcasting allows you to get in the room with decision-makers without pitching. Instead of cold emails or awkward networking events, a podcast creates a space for meaningful conversations. Whether you’re using an in-office studio or recording remotely on platforms like Riverside.fm, your podcast becomes a relationship-building machine. Plus, with AI and automation, maintaining a show has never been easier. I also share how a 64% guest-to-client conversion rate at my 9-to-5 proved the effectiveness of podcasting for business growth.

    Key Takeaways

    • Podcasting is a relationship-first marketing tool that naturally leads to business opportunities.

    • You don’t need a huge audience—your focus should be on the guest, not just the listeners.

    • Setting up a podcast studio at your office or using remote tools like Riverside.fm makes B2B podcasting seamless.

    • AI and automation tools help streamline the podcasting process, saving time and effort.

    • Creating a marketing kit for your guests increases the impact of each episode and expands your reach.

    Follow me on InstagramConnect on Facebook

    If you've been on the fence about launching a B2B podcast, this is your sign to go for it. Your voice matters, and podcasting could be the game-changer your business needs. Tune in, take action, and start building relationships that drive real results.

    Links and Resources

    Follow me on Instagram

    Connect on Facebook

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    20 分
  • 2024 Podcast Recap
    2024/12/28

    As 2024 draws to a close, the podcasting industry has experienced significant growth and transformation. This year has seen podcasts solidify their role as trusted news sources, platforms for celebrity storytelling, and integral components of the entertainment landscape. Let's delve into the key highlights that have defined podcasting over the past year.

    Podcasting as News:

    Podcasts became a trusted source for political and election news. Shows like The Daily and Pod Save America reached record listenership, with nearly 40% of Americans relying on podcasts for clarity in a crowded media space.

    Celebrity Spotlights: This year, numerous celebrities turned to podcasts to share their stories authentically. Kristin Cavallari and Paige DeSorbo discussed personal milestones, while Selena Gomez opened up about mental health on On Purpose with Jay Shetty. Podcasts have become the go-to medium for raw, unfiltered storytelling. Podcasting Meets Hollywood: The entertainment industry embraced podcasting themes, with TV shows like Hulu’s Only Murders in the Building and the Sex and the City spinoff and just like that.., Nobody Wants You Here captivating audiences. Comedic series such as Welcome to the Neighborhood further highlighted podcasting's cultural relevance beyond audio.

    Major Deals in 2024:

    • New Heights: The Kelce brothers signed a deal with Amazon's Wondery worth over $100 million for their podcast. The Wall Street Journal
    • Call Her Daddy: Alex Cooper secured a significant deal with SiriusXM for her podcast. The Wall Street Journal


    By the Numbers:

    • Over 300,000 new podcasts launched this year, though only 1% reached the milestone of 1 million downloads.
    • Achieving 29 downloads in seven days places a show in the top 50% globally, highlighting the competitive landscape.
    • More than half of listeners purchased products advertised on podcasts, underscoring the medium's influence.


    Merch & Live Experiences:

    • Podcast-related merchandise sales exceeded $250 million, with fans eagerly embracing branded items.
    • Over 4,000 live podcast shows were hosted worldwide, with popular shows like SmartLess and My Favorite Murder leading the way.


    Five-Minute Challenge: As we conclude the year, take five minutes to envision your podcast with unlimited time, resources, and money. Whether it's launching a merch line, hosting live events, or securing ad partnerships, identify one idea and adapt it to your current resources. Taking that first step can turn your vision into reality.

    2024 has been a transformative year for podcasting, demonstrating that the medium is not just surviving but thriving. The possibilities are endless for creators ready to innovate and connect.


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    16 分
  • How to Create a Successful (B2B) Business-to-Business Podcast
    2024/12/22

    We’re diving into Business-to-Business (B2B) podcasting. Unlike traditional podcasts aimed at consumers, a B2B podcast focuses on building relationships with potential clients, collaborators, and industry leaders. Whether you’re a solopreneur or part of a larger team, this episode will show you how to create a podcast that works for your business.

    Steps to Launch Your B2B Podcast

    1. Identify Your Ideal Guests

      • Make a list of people you’d love to do business with. Think potential clients, collaborators, or decision-makers in your industry.
      • The goal is to highlight their expertise and stories, not promote your business directly.
    2. Pick a Relevant Theme

      • Choose a topic that aligns with your guests’ interests and positions them as experts. Examples:
    3. Set Up Your Studio

      Virtual Setup:

      • Riverside.fm: High-quality remote recording platform for audio and video. Learn more at http://riverside.fm.
      • Blue Yeti Microphone: Professional sound quality without breaking the bank. Details at http://bluemic.com/yeti.
      • Logitech C920 Webcam: Crisp and clear video for your remote interviews. Check it out at http://logitech.com/en-us/products/webcams/c920.
      • Descript: An easy-to-use tool for transcribing, editing, and polishing your podcast audio. Visit http://descript.com

      In-Person Setup:

      • iPad (Latest Model): Ensure compatibility with new iPhone cords for seamless integration. Available at your local retailer or http://apple.com/ipad.
      • iPhones: Required for Switcher Studio, a great way to record video podcasts. Learn more at http://switcherstudio.com.
      • Switcher Studio: A powerful tool for multi-camera video podcasting. Get started at http://switcherstudio.com.
      • BOYA Omnidirectional Lapel Microphones: High-quality clip-on mics for professional audio. Purchase at https://www.amazon.com/BOYA-Microphone-Smartphone-4-Channel-Omnidirectional/dp/B0CZ36XNWF.
    4. Create a Follow-Up Process

      • Plan how you’ll stay in touch with guests after the recording:
    5. Provide a Media Kit

      • Help your guests promote the episode with a media kit, including graphics, quotes, and links they can easily share with their network.

    📝 This week’s challenge:

    1. List 10 people you’d love to interview on your B2B podcast.
    2. Brainstorm a podcast name and theme that highlights your potential clients’ expertise.
    3. Choose whether to go virtual or in-person, and start assembling your studio.


    B2B podcasting is more than just a marketing tool—it’s a relationship builder and lead generator. By creating a space for your guests to shine, you’re positioning yourself as a trusted partner and opening doors for collaboration.

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    18 分
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