Host: Alison Werner
Guest: Terri Ross, Practice Management Expert

Episode Overview:

In the fifth and final episode of our podcast series on growth strategies for medical aesthetic practices, Alison Werner and Terri Ross wrap up the series with a deep dive into accountability. After exploring the key strategies for growth—from business fundamentals and weight loss services to wellness offerings and AI integration—this episode ties everything together by focusing on the critical role accountability plays in achieving sustainable success.

Terri provides actionable advice on how practice owners can hold themselves and their teams accountable, set clear expectations, and align their business goals with their personal aspirations. This episode highlights the importance of intentional decision-making and offers practical steps to build a thriving, resilient practice.

What You’ll Learn:

• The Power of Accountability:
  Why holding yourself and your team accountable leads to better performance, increased profits, and improved retention.
• Key Steps for Practice Owners:
  How to balance your roles as a clinician, business owner, and leader by setting clear expectations and identifying essential traits for each team role.
• Team Accountability Strategies:
  Practical tools like morning huddles, monthly meetings, and performance reviews to ensure staff stay aligned with practice goals.
• Self-Reflection for Owners:
  How practice owners can evaluate their leadership style and seek mentorship or coaching to enhance their business acumen.
• Aligning Business with Personal Goals:
  How to ensure your practice growth supports the lifestyle and legacy you envision for yourself and your family.

Series Recap:

• Episode 1: State of the Industry – Understanding business fundamentals and the need for training.
• Episode 2: Harnessing the Weight Loss Craze – Turning a Trend into Long-Term Growth – Building long-term patient relationships through strategic weight loss programs.
• Episode 3: Integrating Wellness – Expanding Growth Opportunities Beyond Surgery – Expanding into holistic care to meet patient demand and drive retention.
• Episode 4: Embracing Artificial Intelligence – Leveraging AI for enhanced diagnostics, efficiency, and patient engagement.
• Episode 5: Accountability and Intentional Growth – Bringing it all together with intentional growth and leadership strategies.

Connect with Terri Ross:

• Website: Terri Ross Consulting

Stay Connected:

• Visit Us: PlasticSurgeryPractice.com

Host: Alison Werner
Guest: Terri Ross, Practice Management Expert

Episode Overview:

In the fourth episode of our podcast series on growth pathways for medical aesthetic practices, Alison Werner and Terri Ross explore the transformative role of artificial intelligence (AI) in the aesthetics industry. As AI continues to reshape healthcare, aesthetic practices have a growing opportunity to harness this technology to enhance diagnostics, practice management, and patient care.

Terri offers practical insights on how AI can streamline operations, improve patient outcomes, and boost efficiency, while addressing common concerns about AI replacing human roles. Whether you're running a large practice or a small boutique clinic, this episode will guide you on how to take the first steps toward integrating AI and using it to drive growth.

What You’ll Learn:

• The Impact of AI on Aesthetic Practices:
  How AI is projected to grow in healthcare and what that means for the aesthetics industry.
• Key Areas for AI Integration:
  Explore how AI can enhance patient diagnostics, streamline practice management, and personalize patient care.
• Benefits of AI Tools:
  How AI can reduce operational costs, improve efficiency, and create more customized treatment plans.
• Practical Steps for Adoption:
  Where to start if you’re considering AI, including identifying practice weaknesses and selecting the right tools.
• Debunking AI Myths:
  Why AI is designed to augment human skills, not replace providers, and how it can actually make patient care more personal.

Connect with Terri Ross:

• Website: Terri Ross Consulting

Stay Connected:

• Visit Us: PlasticSurgeryPractice.com

Join us next time to discover how accountability ties it all together—ensuring your team, business, and personal goals align for success!

Host: Alison Werner
Guest: Terri Ross, Practice Management Expert

Episode Overview:

In the third episode of our podcast series on growth pathways for medical aesthetic practices, Alison Werner and Terri Ross explore the rising trend of wellness in the aesthetic industry. With patients seeking holistic approaches to health and aesthetics, wellness services are becoming an essential part of practice growth. But what does “wellness” really mean for a plastic surgery practice, and how can practices integrate these services effectively?

Terri breaks down the types of wellness services that can complement surgical procedures, how to tailor offerings based on your specialty, and how these services can enhance patient outcomes, loyalty, and profitability. This episode is packed with actionable insights on embracing wellness to create a comprehensive, patient-centered practice.

What You’ll Learn:

• The Growing Wellness Trend:
  Why patients are increasingly looking for holistic health solutions and how this trend is impacting aesthetic practices.
• Defining Wellness for Your Practice:
  What wellness services can look like for different types of practices – from body-focused services like lymphatic drainage to facial-focused treatments like oxygen therapy.
• How to Get Started:
  Practical steps to integrate wellness offerings based on your practice’s specialty and patient needs.
• The Power of Comprehensive Care:
  How combining wellness services with surgical and non-surgical treatments can lead to better patient outcomes and increased lifetime value.
• Data-Driven Decisions:
  Why you should use patient surveys, practice data, and business assessments to determine the right wellness services for your practice.

Connect with Terri Ross:

• Website: Terri Ross Consulting

Stay Connected:

• Visit Us: PlasticSurgeryPractice.com

In the next episode, we’ll dive into the role of artificial intelligence in the aesthetics industry and how AI can enhance diagnostics, practice management, and patient care.