Placing a Bet on Brand Advertising Early On: Erez Bousso on Scaling HolidayHeroes

カートのアイテムが多すぎます

ご購入は五十タイトルがカートに入っている場合のみです。

カートに追加できませんでした。

しばらく経ってから再度お試しください。

ウィッシュリストに追加できませんでした。

しばらく経ってから再度お試しください。

ほしい物リストの削除に失敗しました。

しばらく経ってから再度お試しください。

ポッドキャストのフォローに失敗しました

ポッドキャストのフォロー解除に失敗しました

Placing a Bet on Brand Advertising Early On: Erez Bousso on Scaling HolidayHeroes

無料で聴く

ポッドキャストの詳細を見る

このコンテンツについて

In this episode, we sit down with Erez Bousso, founder of HolidayHeroes, to explore the challenges of building trust in the travel industry. Erez shares how he turned his passion for France into a thriving business, the importance of focus in brand positioning, and why traditional performance marketing isn’t enough to scale a consumer travel brand. He explains how television became a game-changer for HolidayHeroes, elevating the brand’s credibility in a market flooded with competitors.Erez also takes us behind the scenes of his bold move to secure a media-for-equity deal with Israel’s largest media group, Keshet—at a time when this model was virtually unheard of. He breaks down the persistence and strategy required to convince major media players to bet on a young company and how that deal helped propel HolidayHeroes into the mainstream. For founders looking to build trust, scale strategically, and leverage media beyond last-click attribution, this conversation is filled with valuable insights.
00:00:00 - 00:01:55 - Welcome00:01:55 - 00:09:03 - Intro00:09:03 - 00:23:05 - Deep Dive00:23:05 - 00:26:00 - Amazing Partners00:26:00 - 00:33:11 - Lessons on Brand Advertising00:33:11 - 00:35:20 - Lightning Round