Fabrizia started with family photography, but moved into brand photography. She says brand and pet photography are the two rising genres. She started as a brand photographerwas emerging. She used to work as a fashion and beauty editor.
She started photographing young people and managed to get a headshot of an author (family friend) of hers to be published on the book cover. In her 50s, she made a move to be a photographer. At the time, she was living in a tiny village in the Austrian mountains, so she realised it couldn’t be in fashion. So she started brand photography in 2011, but it wasn't called brand photography then. She also did lifestyle shoots with families.
After she had run the business for a while, she moved to teaching photography business skills. She had an issue in Austria, as there was an exam to become a registeredphotographer. She got around this by setting up a UK business and operating that in Austria. She found that she could not pass the test as her German was not good enough. Eventually, the law was removed.
Fabrizia found that on Facebook groups, there were lots of photographers who were asking lots of business questions. So she eventually ran a course about how to run a photography business. She has been doing these ever since.
Fabrizia talks about brand photography being storytelling. Lots of brand photography shoots show women with laptops, coffee and champagne. She thinks it should be much more personalised to the person in the shoot. Marcus asks how you can delve deeper with your clients. She says it’s best to reflect where they are, not where they want to be. And she says this work is AI-proof, and you can charge more for it.
Fabrizia is running a brand lab again soon. She is speaking at the Wales and West Photography Show, as will Marcus. She is going to open the show talking about AI. She is also talking about branding. The show is from the 19th to the 21st of June.

Fabrizia also invites anyone who wants to chat to meet her fora coffee after the talk.
You can find Fabrizia on
Facebook
Linkedin
Insta

Website

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