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サマリー
あらすじ・解説
It is important to take on personal projects for growth and exploration.
However, you need to avoid:
- spec work (don't work for free)
- vanity work - things that are trendy but not practical
- lacking a focus on the outcome
Be specific and purposeful with your personal projects.
- Start the project with a purpose. It could be as simple as trying a new style, technique, client industry, client demographic, etc.
- Go deep and immerse yourself in the details.
- Leverage your personal project. Think about how you will showcase your new knowledge. Perhaps you'll write a blog post, post the process, update your website, pitch potential clients, pitch a specific client, etc.
You'll be amazed at how much momentum a purposeful personal project can have when you leverage the time you invested in yourself.
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