エピソード

  • The best way to hit next year’s goals

    The best way to hit next year’s goals
    2024/12/23
    Just before we all put work on pause to spend time with our families for Christmas, let's look at something that's going to enter your head at some point later this week… what do you want to achieve with your MSP next year? And when can you start work on hitting next year's goals? Let's explore that in the next five minutes.
    Paul's 5 min Monday Motivation for 23rd December 2024
    続きを読む 一部表示
    5 分
  • Your Xmas project: Google Business Profile

    Your Xmas project: Google Business Profile
    2024/12/16
    If you're looking for a nice short project over Christmas that won't take up too much time, and will give you a very clear win, how about working on your Google Business Profile? We've made it very easy for you with the guidance in the portal: https://portal.mspmarketingedge.com/stack/google/

    In the next five minutes let me explain what you need to do.
    Paul's 5 min Monday Motivation for 16th December 2024
    続きを読む 一部表示
    5 分
  • The need for constant improvement

    The need for constant improvement
    2024/12/09
    You've heard of kaizen, right? The Japanese concept of continuous improvement. Probably something you do with your delivery... but what about constantly improving your marketing? Let's explore that in less than 5 minutes.
    Paul's 5 min Monday Motivation for 9th December 2024
    続きを読む 一部表示
    5 分
  • The joy of being idle

    The joy of being idle
    2024/12/02
    I'm taking you out for a pleasant winter walk this week. Let's talk about an inspirational podcast I've been listening to, and how it's encouraged me to be more idle. As a busy business owner (just like you) that took some doing... but the mental and physical benefits have been worth it.

    Join me in being idle? Let's explore that in less than 5 minutes.
    Paul's 5 min Monday Motivation for 2nd December 2024
    続きを読む 一部表示
    5 分
  • Sales trojan horses build relationships with leads

    Sales trojan horses build relationships with leads
    2024/11/25
    You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is where you sell a lead a small one off purchase, in order to build a relationship with them, and go on to sell them a managed services contract.

    Let's explore how to do that in less than 5 minutes - and I have some specific ideas you can easily implement.
    Paul's 5 min Monday Motivation for 25th November 2024
    続きを読む 一部表示
    5 分
  • Use pre-suasion to set context in marketing

    Use pre-suasion to set context in marketing
    2024/11/18
    Pre-suasion is the process of setting context to your MSP's marketing, also known as framing. Put another way, it's how to get people sympathetic to your message before they experience it.

    That would be very useful, right? And especially when you are trying to improve their cyber security. Let's explore how to do that in less than 5 minutes.
    Paul's 5 min Monday Motivation for 18th November 2024
    続きを読む 一部表示
    4 分
  • The real purpose of life

    The real purpose of life
    2024/11/11
    I made a short guest appearance on national radio here in the UK last week, when the host on a speech station was talking about whether or not politicians without children are better leaders than those who have them.

    I'm a sole parent of Samm, my 14-year-old. And I truly believe that being a fully involved parent makes you a BETTER business leader, rather than being a distraction. Let's explore why I believe this – and why building your MSP is 100% about creating a better life for you and your family.
    Paul's 5 min Monday Motivation for 11th November 2024
    続きを読む 一部表示
    5 分
  • Are you using our WebTools?

    Are you using our WebTools?
    2024/11/04
    We have some very cool tools for your website at https://portal.mspmarketingedge.com/webtools. Are you using them? They're your secret weapons to create a compelling, interactive experience on your website for your leads, prospects and clients. Let me tell you about the 4 tools you can choose from, in just 5 minutes.
    Paul's 5 min Monday Motivation for 4th November 2024
    続きを読む 一部表示
    5 分