PR 360

著者: Global Results Communications
  • サマリー

  • PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.


    Produced by Global Results Communications


    Hosted on Acast. See acast.com/privacy for more information.

    Global Results Communications 2024
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  • The Gig Economy is the Future with Bob Bilbruck
    2024/09/18

    Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing, and business development. Here, he discusses Captjur’s new platform, JunkGrab, and the gig economy's future.


    Key Takeaways:

    - Captjur's gig economy platform

    - The future of the gig economy

    - How AI will affect the job market


    Episode Timeline:

    1:30 An overview of JunkGrab

    2:50 Captjur's gig economy platform

    3:45 Why was junk hauling a great opportunity?

    5:45 How JunkGrab benefits haulers

    7:00 How gyms are joining the gig economy

    9:00 The gig economy is the future

    10:00 Lawmakers and the gig economy

    12:45 The emergence of autonomous vehicles

    14:00 Advertising in autonomous vehicles

    17:00 Autonomous cars need better PR

    19:30 Flying cars may be in our future

    23:40 AI integration in fast food

    25:00 How AI will affect jobs


    This episode’s guest:

    • Bob Bilbruck on LinkedIn

    • JunkGrab’s website

    • Captjur's website


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

    Contact Us!


    • Join the conversation by leaving a comment!

    • Follow us on Facebook, Twitter, Instagram, and LinkedIn!

    Thanks for listening!


    Hosted on Acast. See acast.com/privacy for more information.

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    29 分
  • E-commerce PR in a Time of Rapid Innovation with Dana Marruffo
    2024/09/11

    Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.


    Key Takeaways:

    - How to make a great elevator pitch

    - How to become a thought leader

    - Retail innovation during covid


    Episode Timeline:

    1:45 What makes a great elevator pitch?

    3:00 How can startups tell their story?

    4:30 How to create a narrative blueprint?

    5:15 Humans crave narratives

    6:15 Dana's thought leadership philosophy

    7:45 Should thought leaders feel compelled to give up the 'secret sauce'?

    9:45 What types of e-commerce stories are connecting with the public in 2024?

    10:30 How have consumers changed post-COVID?

    11:45 Has COVID-era innovation slowed down?

    13:45 How will AI make shopping easier for consumers?

    16:00 How has Dana successfully navigated so many career transitions?

    16:45 The importance of mentorship

    19:45 Dana's work with A-list musicians


    This episode’s guest:

    • Dana Marruffo on LinkedIn


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

    Contact Us!


    • Join the conversation by leaving a comment!

    • Follow us on Facebook, Twitter, Instagram, and LinkedIn!

    Thanks for listening!



    Hosted on Acast. See acast.com/privacy for more information.

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    23 分
  • Crisis Disaster Preparedness and Logistics PR with Jessica Whidt
    2024/09/04

    Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology. Here, she talks about the importance of having a crisis management strategy and how the AI boom is affecting logistics.


    Key Takeaways:

    - How to create a PR crisis preparedness plan

    - Logistics PR in the post-COVID era

    - AI's role in logistics


    Episode Timeline:

    1:30 Which state has the best food?

    3:30 The importance of a reputation management communication plan

    5:30 What does crisis preplanning look like?

    7:30 Crisis preplanning is like disaster preparedness

    8:15 How did Jessica weather the logistics storm over the last few years?

    9:00 The public is better educated about the supply chain than ever before

    11:30 What's the hardest thing to communicate about logistics?

    13:15 New developments in logistics

    15:00 Exciting developments in AI

    17:20 Generative AI for content creation

    19:00 Google doesn't like AI-generated content


    This episode’s guest:

    • Jessica Whidt

    • Warner Communications on LinkedIn


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

    Contact Us!


    • Join the conversation by leaving a comment!

    • Follow us on Facebook, Twitter, Instagram, and LinkedIn!

    Thanks for listening!


    Hosted on Acast. See acast.com/privacy for more information.

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    24 分

あらすじ・解説

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.


Produced by Global Results Communications


Hosted on Acast. See acast.com/privacy for more information.

Global Results Communications 2024

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