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PR 360

PR 360

著者: Global Results Communications
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PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.


Produced by Global Results Communications

Hosted on Acast. See acast.com/privacy for more information.

Global Results Communications 2024
マーケティング マーケティング・セールス 経済学
エピソード
  • Reimagining the Industrial Marketing Paradigm with Scott MacKenzie
    2025/05/28

    Scott McKenzie, managing director of Industrial Talk Media, a leading industrial education and entertainment platform, shares how he is making "volcanic shifts" in industrial marketing through podcasting. He emphasizes the importance of human connection in industry communication and identifies gaps in how companies market themselves. Scott also discusses successful strategies used by companies to attract talent and the necessity of understanding customer pain points in marketing efforts.


    Key Takeaways:

    - Shifting industry marketing focus

    - Authentic communication in industrial marketing

    - Expanding the industrial talent pool


    Episode Timeline:

    1:45Scott's 1982 Super Bowl performance

    5:00Introduction to Industrial Talk Media

    8:00Scott's background in industry

    10:00The networking benefits of podcasts

    13:15The industry blind spot with podcasting

    14:45Exposing the human side of industry

    15:50Communication skills in the trades

    19:00The importance of authenticity in podcasting

    20:00Holes in industrial marketing strategies

    23:00Selling benefits, not specs

    25:00 Successful strategies for attracting talent



    This episode’s guest:

    • Scott MacKenzie on LinkedIn

    • Industrial Talk's website


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

    Contact Us!


    •Join the conversation by leaving a comment!

    •Follow us on Facebook, Twitter, Instagram, and LinkedIn!

    Thanks for listening!


    Hosted on Acast. See acast.com/privacy for more information.

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    31 分
  • The 5 Elements of Success and Qigong with Craig Cooke
    2025/05/21

    Craig Cook is a visionary entrepreneur who shares his journey from founding Rhythm.net to becoming a business mentor who uses Qigong to help people find balance and success. Here, he discusses the principles of qigong, introduces his Five Elements of Success framework, and talks about the importance of balance in his personal and professional lives.


    Key Takeaways:


    - How qigong can help business professionals

    - Craig's transition from CEO to mentor

    - The Five Elements of Success


    Episode Timeline:


    1:00Introduction

    3:00 Craig's transition to business mentorship

    6:00The intersection of Qigong and business

    8:20What is Qigong

    11:00Personal benefits of qigong

    13:00The Five Elements of Success

    21:30Qigong for business professionals

    24:40The importance of balance



    This episode’s guest:


    • Craig Cooke on LinkedIn

    • CSquaredPro.io

    • C2EnergyMedicine.com


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

    Contact Us!


    Hosted on Acast. See acast.com/privacy for more information.

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    29 分
  • The Importance of Mentorship in PR with Tiffany Aguinaldo
    2025/05/14

    Tiffany Aguinaldo is an Account Director at Forge—a creative studio recently ranked the #4 fastest-growing private company in Orange County. Tiffany leads business development and PR at Forge and brings 15 years of experience with major brands like Hoag, Toyota, and The Irvine Company. She’s also the 2024 President of the Orange County PRSA. In this episode, she discusses the value of mentorship, Forge’s rapid rise, and her involvement with Disney Forward.


    Key Takeaways:


    - Mentorship is crucial for young professionals in PR

    - Understanding your audience is essential in PR today

    - Forge offers a unique experience for clients through personalized service


    Episode Timeline:


    0:30Introduction to Tiffany Aguinaldo

    2:15Mentorship in public relations

    4:20What are young people in PR most concerned about?

    7:00 Tod's advice for young people in communications

    8:45Forge's incredible growth

    11:00What separates Forge from other agencies?

    13:15Forge's success stories

    15:30The Disney Forward event

    18:25Tiffany's reflections on her early career at GRC

    22:00Tiffany's thought leadership philosophy



    This episode’s guest:


    • Tiffany Aguinaldo on LinkedIn

    • Forge's website


    Subscribe and leave a 5-star review:

    https://pod.link/1496390646

    Contact Us!


    •Join the conversation by leaving a comment!

    •Follow us on Facebook, Twitter, Instagram, and LinkedIn!

    Thanks for listening!


    Hosted on Acast. See acast.com/privacy for more information.

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    25 分

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