Welcome to another Other Ways of Seeing conversation. Other Ways of Seeing is a project to discover the personal art practices of people who work in the creative industries. What they make and why they make it. This second conversation is with directing duo Fitch/Baker otherwise known as Matt Fitch and Chris Baker. Matt is a Creative Director at a popular independent advertising agency called Pablo, Chris is Head of New Business at Park Village, a long established London based film production company. We talk about how they met, bonding over comics, writing comics and falling out of love with comics. We discuss their highly awarded short film Backmask and how much time and money and belief it takes to get films made and out there in the world. We consider how personal projects fit around their paid work and families, and how having kids has actually helped their creative output. We chat about art and the weird stuff they like to do to inspire themselves. We also discuss not directing ads. And creating, simply for the love of it..

Sophie is a hugely successful and prolific photographer and more recently, film maker. We start at the beginning of her career in advertising as an account handler in ad agency BDDP et Fils in Paris, to Mother in London and then JWT which leads her to jack it all in to become a photographer. We talk about where her projects come from, her influences, motherhood, incredibly brave exhibitions held in her own house, and an awesome piece of advice for herself when she started out…