In this week's podcast episode, Gilly shares a busy and eventful week, starting with the Institute of Classical Osteopathy's conference on International Women's Day, where her talk was well received.

She enjoyed a sunny birthday on Sunday, spent with friends and newborn babies. On Monday, she had client meetings, supporting them with tech and system improvements. Tuesday involved attending a careers day at UCO and delivering a talk on marketing to students at LSO. Thursday was filled with a masterclass on marketing, a team meeting, and working with a new ambitious client looking to expand his clinic.

The week was packed with learning, networking, and business development.

(0:00) - Kicking Off the Week: The Institute of Classical Osteopathy Conference
"Let's sneak a peek into my week. So I've been very busy this week, beginning last Saturday."

(0:54) - Birthday Celebration and a Relaxing Sunday
"Sunday, it was my birthday, and unusually it was very sunny, and warm."

(1:52) - UCO Careers Day & Marketing Talk at LSO
"Tuesday, I was at the UCO, because it was their undergrad jobs day, or careers day..."

(2:44) - Masterclass, Team Check-in, and New Client Development
"Thursday, oh that was a busy day, I gave an hours masterclass to my OsteoBizFix group on marketing into the community."

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, Gilly discusses the importance of focusing on results rather than just techniques in osteopathy. She emphasizes that patients are not merely purchasing treatment but are seeking tangible outcomes.

The episode highlights the significance of connecting with patients through authenticity, confidence, and genuine care. By showcasing your expertise and passion in your marketing, you attract the right patients who appreciate your investment in their wellbeing.

The Value of Results 0:14
"People don't actually buy osteopathy. They are buying results."

Beyond Techniques: The Real Offer 0:33
"It's not just about the techniques, the exercises or the treatment plans."

The Power of Personal Presence 0:47
"They're choosing you, your expertise, your confidence, your presence, your air."

Attracting Patients Through Authenticity 1:28
"Align yourself first and the right patients will pop themselves into your diary."

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

This podcast episode highlights the challenges of running and growing a business, particularly when you're juggling multiple roles, from owner to marketer to tech support.

Gilly shares personal experiences of feeling overwhelmed and isolated, especially when friends and family may not fully understand the struggles. She emphasizes the importance of having a coach and a supportive community, pointing out that mentorship and guidance from someone who has been through similar challenges can make a huge difference.

Gilly encourages listeners to set aside ego and seek the help they need to avoid burnout and achieve long-term success.

The Loneliness of Entrepreneurship (0:03)
"Running and growing any business or practice can feel like a lonely road."

The Power of Tough Love (1:33)
"Sometimes you don't just need encouragement, you need a firm but caring kick in the right direction too."

The Value of Support (3:55)
"The right support can keep you on track, help you break through to new levels and remind you that you've actually got more in the tank than you think."

Mentorship and Community (4:33)
"The right mentor and community can make this journey not just more successful, but also more enjoyable with fewer unnecessary struggles along the way."

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast, Gilly discusses the common struggles clinic owners face when trying to attract new patients. She highlights the costly mistakes many make, such as investing heavily in Google Ads or services like Yell, which often yield poor results.

Gilly critiques these expensive options and explains why they don't work, like competing with local clinics or underpricing services. Instead, she advocates for a more effective approach: leveraging free social media marketing strategies to build trust with the community. By engaging with potential patients online and offering value, clinic owners can generate organic referrals, reduce unnecessary expenses, and create a steady stream of new patients.

Gilly emphasizes the benefits of taking a creative, non-pushy approach to marketing and transforming one's clinic with thoughtful, long-term strategies.

The Hidden Fix (0:12)
"It's the biggest and most common problem I solve. However, you might be surprised to know that most people don't do the easy stuff to fix it."

The Google Ads Dilemma (2:05)
"Most people ignore Google ads, don't you? And look for the organic results to their search."

The Risk of Undercharging (3:03)
"Undercharging or discounting the first appointment is going to result in attracting new patients who don't value you and they obviously won't return."

The Rewards of Building Your Clinic (4:08)
"When you learn how to and you do make the effort to build your own clinic, you will reap the rewards over and over again."

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast, Gilly reflects on taking risks throughout her life, particularly in business and personal decisions. She describes how, at the age of 21, she left her quiet hometown for London and later moved with her family to Athens for over six years, taking on challenges along the way. Launching her business, Osteobiz, in 2013 was another risk, but one that has paid off by helping clients improve their income, success, and work-life balance.

The story then shifts to the present, where Gilly describes the process of buying her dream apartment. After selling her house and dealing with lengthy delays, she took the bold step of moving into temporary accommodation in an Airbnb while her purchase was nearly finalised. Gilly sees this as another calculated risk, trusting that everything will eventually fall into place.

She ties this risk-taking back to her ability to spot opportunities and think creatively in business, offering clients unique solutions and visions for their futures. Gilly ends by asking the audience about the craziest calculated risks they’ve taken, showing curiosity about others' experiences.

(0:03 - 1:09) The Risk of Homelessness: A Leap into the Unknown
Oh, I've made myself homeless. Yes, indeed, it's true. I've got previous for risk-taking, but not the kind you'd probably think.

(1:12 - 1:42) Osteobiz: Calculating the Odds of Success
So launching Osteobiz back in 2013 was another calculated risk. I mean, what was the worst that could happen? I might have to take my husband's advice and get a proper job.

(1:43 - 2:26) Finding the Perfect Flat: A Fortuitous Twist
So back to being homeless. Long, long ago, in September 2023, I rang my estate agent Sam and gave him a description of the exact and very rare flat we wanted to buy. By some miracle, though, 20 minutes earlier, he had been instructed to sell the very flat which matched my shopping list.

(3:00 - 4:02) Living Out of Boxes: A Risk Worth Taking
We're currently living out of boxes and I have a temporary desk where I'm typing this podcast up. I'll chalk that down to another calculated risk.

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, Gilly shares her expertise in transforming healthcare practices, particularly osteopathy clinics.

She highlights a success story involving Nathan, whose practice thrived under her guidance. A testimonial from Nathan's wife praises Gilly's strategic implementation of new systems that attracted more patients and streamlined operations. Gilly recounts meeting Nathan at an expo, reflecting on their long-term collaboration.

With a diverse professional background, Gilly tailors her approach to each client's unique context, ensuring optimal outcomes. She encourages listeners to consider their growth potential, reinforcing her commitment to empowering healthcare practitioners.

Introduction to Client Success (00:00:03)
Gilly discusses how clients often return for further guidance after achieving business growth.

Testimonial from Nathan's Wife (00:00:12)
Nathan's wife praises Gilly for revolutionizing his osteopathy practice and attracting more patients.

Gilly's Encounter with Nathan (00:01:28)
Gilly shares a humorous encounter with Nathan at an expo, reflecting on her impactful advice. She highlights her extensive experience across various industries, enhancing her consulting effectiveness.

Examples of Past Achievements (00:02:20)
Gilly recounts specific successes, including recovering £1 million in unpaid invoices without losing clients.

Varied Roles and Businesses (00:02:50)
She lists her roles in different sectors, showcasing her adaptability and problem-solving skills.

Call to Action for Clinics (00:03:02)
Gilly encourages listeners to consider the potential growth for their clinic businesses this year.

BEST MOMENTS

'My husband's osteopathy practice has been revolutionized by Gilly. Her support in helping him see his practice as a growing business has been invaluable.'

'I had given him very robust and helpful advice about the pros and cons of taking on a commercial unit where he had since built a flourishing multidisciplinary clinic.'

'All this varied experience has taught me how to spot critical problems, evaluate solutions, and swiftly fix issues so that the business can become highly efficient and profitable without drama or difficulty.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, Gilly discusses her work with private clients, particularly clinic owners, to help them achieve their goals and realise their dreams.

She highlights the transformative journeys her clients experience, often within weeks. Gilly's practical and straightforward approach involves crafting personalised plans tailored to each client's unique situation. Drawing from her Shropshire farming background, she quickly identifies problems and devises effective solutions. Gilly's clients often leave sessions feeling empowered and inspired. As the new year begins, she encourages potential clients to book consultations to explore their possibilities for success in 2025.

**Client Excitement (00:00:02)**
Gilly shares her client's excitement after receiving their personal plan via email and discusses the rewarding nature of working one-on-one with private clients.

**Creating Fast Shifts (00:00:22)**
She emphasizes achieving quick results for clients, often within just a few weeks.

**Understanding Client Needs (00:00:32)**
Gilly explains her approach of carefully listening to clients' current issues and desired outcomes. She describes her process of creating tailored plans to help clients achieve their goals quickly.

**Overcoming Fear and Uncertainty (00:00:52)**
Gilly highlights how clients feel relieved and excited after addressing their fears and uncertainties. She emphasizes her down-to-earth, practical approach to business and problem-solving.

**Caring for Clients (00:01:12)**
Gilly expresses her deep care for her clients, their teams, and their patients. She encourages potential clients to book a consultation to explore their possibilities for success.

**Busy Season and Opportunities (00:01:32)**
Gilly mentions the busy January period, while still making room for new clients. She shares her desire for clients to leave planning sessions feeling excited and inspired.

BEST MOMENTS

'Yay, I'm so excited! Finally, the fear is gone, the unknown is known, and the light has been shone on the future they've only dared to dream about before.'

'I care deeply about you, your team, and your patients. Actually, if you want some of that success, book in for a chat to find out what's possible for you.'

'I wonder, will you be the next clinic owner who leaves our planning meeting with the excited words, "I'm so excited and inspired"?'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, Gilly reflects on clinic performance from the previous year, highlighting successes and areas for improvement. She discusses strategies for clinic growth and increased profits in 2025, sharing experiences from January 2024.

Gilly worked with various clinic owners to enhance patient management, satisfaction, and maximise bookings and profits. Emphasising effective planning and support, the episode underscores the importance of tailored strategies to unlock clinic potential, attract new patients, and achieve desired outcomes. The results included increased rebookings, new patient influxes, and improved online reviews, showcasing the impact of strategic guidance.

Reflection on Last Year’s Performance (00:00:02)
Discusses evaluating clinic performance, celebrating successes, and identifying areas for improvement.

Planning for Clinic Growth (00:00:02)
Explores inquiries about strategies for growth and profit increase in 2025.

Automating Patient Management (00:01:10)
Focuses on efforts to streamline patient management while improving satisfaction across teams.

Maximizing Bookings and Profits (00:01:10)
Highlights strategies to increase bookings, staff retention, and prepare for potential business sale.

Success Stories from Clinic Owners (00:02:28)
Shares positive outcomes from clinic owners after implementing tailored action plans.

Accelerating Clinic Success (00:03:07)
Offers support for clinic owners struggling to find success and improve their practices.

BEST MOMENTS

'They felt that their team deserved more, that they could be busier more consistently and maximize their earnings.'

'I love this process of uncovering what they want to achieve and then delivering the exact plan to achieve those outcomes within a matter of weeks.'

'Imagine feeling the satisfaction of a fully booked and fulfilled team, feeling that the clinic is now an efficient and well-oiled machine which requires far less of your precious time to run.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.