James Nord’s story begins on Tumblr in 2007, where his cinematic photography earned him one of the largest followings on the platform. But his path from creator to CEO was just beginning. Today, he’s the founder and CEO of Fohr — a leading influencer and ambassador marketing company powering software, services, and strategy for some of the world’s top brands.

In this episode of Origins of Influence, James reflects on the early internet, the turning points that shaped his path, and how his experience as a creator laid the foundation for Fohr. He shares candid insights on the evolution of the creator economy, what marketers still get wrong about influence, and what the future might hold.

We discuss:

• The rise of Tumblr and James’ early creator success
• Why his photography stood out in a sea of content
• How Fohr was born—and what it offers today’s brands and creators
• The difference between influence and reach
• Advice for marketers building long-term creator partnerships
• What today’s creator economy can learn from the pre-algorithm era

Resources & Mentions:

• Fohr
• James Nord on Instagram

📲 Follow Origins of Influence on Instagram: @originsofinfluence

About Origins of Influence

Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. From the days of LiveJournal and Tumblr to the dawn of Instagram, each episode revisits the platforms, posts, and pivotal moments that shaped digital culture — long before the algorithm. New episodes drop weekly. Follow @originsofinfluence to keep the conversation going.

Hosted on Acast. See acast.com/privacy for more information.

Origins of Influence is a limited podcast series exploring the untold stories of the internet’s earliest creators—and what happened next. Hosted by longtime marketer and early fashion blogger Dina Fierro, the show revisits a pre-algorithm era when influence was built through authenticity, community, and creativity on platforms like Blogger, Tumblr, and LiveJournal.

But this isn’t just a nostalgic look back. Through intimate conversations with pioneering influencers, digital creators, and brand founders, Origins of Influence examines how early online visibility became a launchpad—for companies, consultancies, creative reinventions, and cultural impact.

Each guest reflects on the evolution of their digital presence, the shifts they've navigated both online and off, and how they've used social media as a tool to chart their own path—whether through entrepreneurship, advocacy, or advisory work.

Whether you're a creator, marketer, or digital culture enthusiast, this series offers insight into how influence is built—and rebuilt—over time.

🎧 Listen to the trailer and subscribe wherever you get your podcasts.

📲 Follow along on Instagram: @originsofinfluence

About Origins of Influence

Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. From the days of LiveJournal and Tumblr to the dawn of Instagram, each episode revisits the platforms, posts, and pivotal moments that shaped digital culture — long before the algorithm. New episodes drop weekly. Follow @originsofinfluence to keep the conversation going.

Hosted on Acast. See acast.com/privacy for more information.