Welcome back to this week's episode of Organizational sherlocks, where we take some time to sit down and really talk about marketing and how AI is connected to it. With AI continuing to rise to prominence, more people are starting to find ways to utilize it for marketing. In this episode we discuss what that might look like when you encounter it, as well as some of the broader implications of AI and it's uses today. Using AI comes with responsibilities and ways to properly use it, so make sure to tune in to hear our opinions and form your own!

In this episode, we dive into the intricacies of department-specific budgeting with a focus on marketing. We’ll explore how to effectively allocate and manage a marketing budget to maximize return on investment (ROI). Join us as we discuss strategies, challenges, and best practices with our expert guest, Sue Ginsburg with Intrycks, who will share insights on connecting marketing spend to tangible business outcomes.

In this episode of Organizational Sherlocks, we delve into the intricate world of business finances. Join us as we break down why understanding financials is crucial for the growth and scalability of the business. We'll cover the most important financial vocabulary every business should know and explore both top-down and bottom-up financial approaches. Discover how effective financial forecasting can propel your business to new heights. Tune in and become a financial sleuth with us!