In this episode of OPTICS in Action, Ryan Weiss sits down with Sandra Coker, CEO of Human Power Solutions, to discuss the impact of human-centric business practices, leadership development, and navigating generational transitions in family businesses. Sandra also shares insights from her upcoming book, People Profit, revealing how internal culture drives business success. Tune in for practical strategies on leadership, employee engagement, and ensuring smooth transitions in family-owned enterprises.

Top 4 Key Episode Highlights:

1 Human-Centric Leadership: How investing in people leads to better business outcomes.

2 Navigating Generational Transitions: Preparing founders and next-gen leaders for smooth

business handovers.

3 The Link Between Culture & Profitability: Insights from Sandra’s upcoming book People

Profit.

4 Pre-Launch Marketing Strategies: Building an audience and optimizing book rankings on

Amazon.

In this episode, we sit down with Lior, a global transformation expert with over 400 successful projects under his belt. We explore the critical role of people in driving business transformations, the frameworks that empower employees, and how actively authoring your life story can lead to breakthrough performance. Whether you're leading a company or navigating personal growth, this episode offers powerful insights to reshape how you think about transformation and leadership.

Top 4 Key Highlights:

1. People Over Process – Discover why mobilizing employees at every level, not just executives, is key to successful transformations.
2. Empowerment Through Frameworks – Learn how structured frameworks (like Ritz-Carlton's $2,500 rule) drive initiative and better decision-making.
3. The Power of Perspective – Understand how the language and perspectives you choose shape attitudes, performance, and outcomes.
4. Becoming the Author of Your Story – Insights from Lior’s new book, "Dare to Author," on converting experiences into future-ready skills and taking control of your narrative.

Ryan Weiss, founder and CEO of EPS, interviews Roger Krulak, founder and president of Full Stack Modular, about his vision for disrupting the construction industry. Roger emphasizes the need for industrialized, efficient, and environmentally friendly housing solutions, particularly in dense urban environments. He describes Full Stack Modular's integrated system for mid to high-rise buildings, which includes structural, mechanical, electrical, and plumbing elements, all manufactured in a factory. Roger highlights the challenges of changing the construction industry's paradigm, the importance of collaboration among stakeholders, and the potential for significant cost and efficiency savings through factory-based construction. He also mentions the diminishing skilled labor workforce as a driver for industrialization.