What happens when a finance brain meets a creative heart?

You get Nick Valenti, co-founder and CEO of MĀDIN, a bicoastal creative agency that’s redefining strategy, storytelling, and influence. In this episode of Operations Unfiltered, Nick joins me to talk about his journey from private equity to brand campaigns, the origin of MAIDEN’s name (hint: it’s not a typo), and how his agency blends intentionality with creativity to serve numerous brands across the globe.

If you’re a founder, creative lead, or just tired of marketing buzzwords with no backbone—this one’s for you. ✨

About Zuryna
Zuryna is a marketing project manager with a knack for turning chaos into strategy. She founded Live More Agency LLC to help small businesses, professional athletes, and content creators streamline their marketing efforts.

🎧 Follow the journey on Instagram
@OperationsUnfiltered | @LadyZSays | @LiveMoreAgency

About Nick Valenti

Nick is a serial entrepreneur with a background in private equity. He currently is the CEO and head of strategy for Mādin, a full service creative agency that helps many founder led brands reach their full potential. He has also worked with global brands including Formula1, Palm Tree Crew, and San Diego FC.

The Today Show tried it with a TV mom bracket (Claire Huxtable vs. Carol Brady? Be serious), but it sparked something deeper—moms have always been the blueprint for marketing. No PR team. No big budget. Just strategy, vibes, and unmatched relatability.

In this episode of Operations Unfiltered, we take a walk down memory lane and a scroll through today’s feed to explore how mom creators like @jalisaevaughn, @carmenreneeblog, and @jaylabrenae are carrying that legacy forward—turning everyday chaos into community, connection, and conversion. From packing lunches to pitching brands, they’re doing it all, often with a toddler on one hip and a contract in the inbox.

We’re breaking down the systems behind the content, the emotional resonance that makes it stick, and why brands that really get it are already winning. Spoiler alert: mom influencers aren’t just relatable—they’re reliable marketing powerhouses.

So whether you’re a PTA president, content queen, or both—this one’s for you. 🎙️

🎧 Listen now wherever you get your podcasts and follow @ladyzsays + @operationsunfiltered for more behind-the-scenes gems.

This week we are talking all about the dollars behind the dupe deals.

In this episode, we’re diving into the ripple effect of increased tariffs on Chinese imports and what that really means for content creators, small business owners, and marketing teams alike. With recent announcement from Shein and Temu about upcoming price hikes, pending shifts in packaging costs and vendor timelines, this conversation is less about panic—and more about preparation.

We’ll talk project management moves, marketing pivots, and why transparency is your best friend right now. And later in the episode, we’re answering one of the most common identity questions out there: Am I a content creator or an influencer?

This episode is a quick but essential download for anyone building a personal brand or business in a shifting economy.

Don't forget to follow along on social (@OperationsUnfiltered), (@LadyZSays) and (@LiveMoreAgency).