Jen shares the mic with Cassy Williamson, a strategic performance coach at Impact 88 and author of the upcoming book Unapologetic. They talk about thriving in chaos, building real collaboration with sales teams, and showing up fully yourself while driving results.

• Cindy Salinas at Esperanza Homes – crushing it with prospecting, with 23% of her June appointments coming from aged leads.

Episode Highlights with Cassy Williamson

• Collaboration that sticks: Cassy’s phrase “hold hands, not step on toes” becomes a powerful lens for online sales specialists and sales teams.
• Culture belongs to everyone: Leadership sets the tone, but you can lead without a title.
• Be unapologetically you: Cassy’s new book, Unapologetic, is about showing up fully yourself while pursuing impact. She shares where and when to find it in the episode.

1. Identify someone whose toes you’ve stepped on (or vice versa)

2. Reach out first with coffee, text, or a quick call

3. Take one specific action to rebuild collaboration

Listen now and start holding hands, not stepping on toes.

Elvis said TCB. Jen makes it OPT.

Jen Barkan and fellow DYC Online Sales Coach Melissa Fort take on the most misunderstood business relationship in new home sales: OSCs and Realtors. Packed with straight talk, roleplays, and real-life coaching moments, this episode helps online sales pros show up with clarity, confidence, and that signature lightning-bolt energy.

Jen redefines the King of Rock and Roll’s TCB (Taking Care of Business) as Teach, Connect, Business, offering a smarter way to serve realtors while keeping control of the conversation. From what to say, when to say it, and to how to collect buyer info without the awkward pause, this one’s full of sharp lines and sharper strategies.

Listen in and start treating realtors the way Elvis would: with purpose, presence, and a little swagger.

- Monica Fikany - Embracing AI in her role at New Home Inc.

- Realtors are leads too. That means CRM, follow-up, and relationship-building rules still apply

- Why pushing back (nicely) earns trust, sets expectations, and protects your builder’s time

- How to turn incentive chasers and vague referrals into real conversations that move things forward

Can you answer each of these for realtors?

- Why buy new vs. used

- Why the appointment matters

- Why OSCs need the buyer’s info

- Why buy my builder

- Why they go in the CRM, too

Lacy Warburton, Online Sales Manager for Stylecraft Builders in Texas, joins Jen Barkan for Episode 40 and shares how naming her inner critic helped her break through self-doubt and step into leadership. From making turkey subs to managing a top-performing OSC team, Lacy’s story is proof that continual growth happens when you lean into discomfort and track your numbers like your success depends on it. Because it does.

She opens up about her journey, challenges with outbound calls and video, and the motivation behind her recent LinkedIn posts. This episode is a masterclass in self-awareness, team leadership, and owning your voice. One “Bye Felicia” at a time.