Everyone throws around the word “utility” in crypto — but here’s the dirty little secret: most tokens that claim to be utility are really just fundraising in disguise. If you don’t know the difference, you’re exactly the kind of investor, founder, or operator who gets burned when the hype runs out.

In this episode of One To Deploy, Daniel Martin breaks down the real difference between utility tokens and fundraising tokens — no fluff, no jargon, just the straight truth you need to separate the signal from the noise. You’ll learn:

-> What a true utility token actually is (and why most don’t qualify).

-> How fundraising tokens work, and why they’re closer to shares than anything else.

-> Why projects blur the lines — and how regulators like the SEC and ASIC view it.

-> The practical test: how to spot whether a token has genuine use or is just financial engineering.

-> Why both token types can have a role, and how smart projects handle the distinction.

Whether you’re an investor looking for the next real opportunity, or a founder thinking about launching your own token, this episode will give you the lens to cut through the noise. By the end, you’ll know exactly what to look for — and you’ll be harder to fool by slick marketing or half-baked roadmaps.

One insight, one strategy, one concept you can deploy straight away. This week, it’s all about the tokens — and what they really mean for the future of crypto.

Search engines are dead. Well… not quite. But the way people find information has shifted forever. We don’t “search” anymore—we ask. And when we ask, we expect a straight answer. Not a list of links. Not a scroll through ten blue websites. A clear, authoritative, single answer. That shift has given rise to something you’ve probably never optimised for before: Answer Engine Optimisation. And if you don’t adapt, your business risks becoming invisible in the age of AI-driven search.

In this episode of One To Deploy, Daniel Martin unpacks the new frontier beyond SEO—how Answer Engine Optimisation works, why it matters, and exactly how you can start implementing it in your business. You’ll learn:

-> What Answer Engine Optimisation actually is (and how it differs from traditional SEO).

-> Why voice assistants, AI tools, and “zero-click searches” are rewriting the rules of visibility online.

-> How to identify the real questions your customers are asking—and structure your content so you become the answer.

-> The role of featured snippets, schema markup, and conversational language in winning visibility.

-> Simple, practical steps you can start today to put your brand in front of the right people, at the right time, in the right format.

This isn’t theory. It’s the playbook for making sure your business doesn’t get left behind while AI assistants and answer engines shape the next era of discovery. By the end of this episode, you’ll know how to make your business the one that shows up—not just in search results, but as the answer itself.

Most marketing tells people what to think. The best marketing lets them figure it out — and love you for it. In this episode, we break down how World Gym and David Ogilvy nailed it, and how you can too.

In marketing, most brands tell people what they want them to hear — instead of speaking to what the audience actually cares about. This episode shows you how to flip that.

We break down two brilliant examples: World Gym’s promise of results you can feel, see, and hear, and David Ogilvy’s legendary Rolls-Royce ad where the loudest sound at 60 mph is the ticking of the clock.

Both work because they speak directly to real desires — confidence, attraction, perfection, luxury — without spelling it out. They let the customer connect the dots.

You’ll learn how to uncover what your audience truly wants, translate features into subtle proof, and craft messages that let people feel smart for figuring it out themselves.