Did you know we're 22 times more likely to remember stories than facts alone? No wonder my sister's dog, Goldie, has become the unexpected star of my book, Dare to Write!

Our brains are wired for stories - it helps them make sense of the world around them - so let’s use them to our advantage as non-fiction authors!

This week on the Creating Happy Writers podcast, I'm diving into the world of storytelling because let's face it, nobody wants to write a book that ends up being used as a doorstop.

And without storytelling, that’s certainly possible!

• Begin with a compelling personal story – Show readers why they should trust you, whether you've lived their struggles or guided others through them.
• Turn case studies into narratives – Use client experiences as powerful before-and-after stories that show transformation in action.
• Balance stats with memorable anecdotes – Like my diesel/petrol mix-up, simple examples can illustrate complex points in seconds.
• Use sensory details – As Jen Sincero's legendary goat invasion story proves, specific details make your stories unforgettable.

So whether you're writing a business book or a self-help guide, this episode will help you use storytelling to turn dry, dull theory into a reading experience your audience won't forget.

I hope you enjoy listening.

• Storynomics by Robert McKee and Thomas Gerace
• The Roar of Her Story by Hilary Salzman
• Sign up for the FREE Write Stuff newsletter here.
• Happy Writers Hub - The Happy Writers Hub - all info and link to join is here
• My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website.

Website: https://stephcaswell.com/

Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en

LinkedIn: https://www.linkedin.com/in/stephcaswell/

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