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On Brand, Off Script

On Brand, Off Script

著者： Paige Weber
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On Brand, Off Script podcast is a bite size monthly podcast filled with actionable insights about branding, content and email. Hosted by Paige Weber, CEO of ShineThru Branding and Cath Quiambao, Marketing and Operations Manager.

© 2025 On Brand, Off Script マーケティング マーケティング・セールス 経済学
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  • Is Your Brand Truly Authentic?

    Is Your Brand Truly Authentic?
    2025/05/26

    Welcome to the On Brand, Off Script podcast! In this premiere episode, we’re diving into the real meaning of brand authenticity.

    Join Cath Quiambao and Shine Thru founder Paige Weber as they share:

    • Why 86% of consumers care about authenticity
    • What it really means to show up as an authentic brand
    • A masterclass example from Patagonia

    00:00 Introduction to Brand Authenticity
    03:22 Defining Brand Authenticity
    08:09 The Role of Influencers in Branding
    10:47 Case Study: Patagonia's Authenticity
    17:03 Shine Thru's Commitment to Authenticity
    19:30 Actionable Insights for Brands

    Tune in for real talk, real stories, and real branding advice.
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    21 分

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