Okay boomer: Generational shifts in Donor behaviors with Travis McDearmon
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Okay boomer: Generational shifts in Donor behaviors with Travis McDearmon
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Guest: Travis McDearmon
Baby Boomers, Gen X, Millennials, Gen Z - each generation has its own set of core values and priorities, and for fundraisers, it’s important for us to think about how this impacts our work. We’re seeing a dramatic shift as the “boomers” move on from being the top major and principal-level donors to organizations worldwide. We talk to Travis McDearmon, a Lead Development Officer at Butler University and founder of Role Identity Solutions about what this means for fundraising practices and the mindsets that each generation has when it comes to who they support, how they want to be asked, and where their loyalties may lie. This discussion will look into the future of our profession based on the preliminary research about generations and how we expect them to act towards charitable giving
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