エピソード

  • 131 - OTT and Streaming TV Fan Engagement using UGC
    2024/08/13

    OTT and streaming TV service providers can leverage user-generated content (UGC) to boost viewer engagement, foster loyalty, reduce audience churn, and generate more revenue.

    However, content moderation for community motivation and legal compliance is complicated, and integration with streaming and media platforms can be difficult.

    This episode helps you discover how to use a platform such as Megaphone TV to simplify the fan content creation process, ensure the content meets social and legal requirements, and use UGC to attract, engage, and monetize fans.

    Topics Covered:

    What is Fan User Generated Content - UGC?
    Why is Fan UGC Important?
    Generate Revenue with Fan UGC
    Sponsors and Fan UGC Content
    How does a Sponsored FAN UGC Segment work?
    What Broadcast times are Good for Fan UGC?
    Example of a Fan UGC Project or Campaign
    UGC and Brand Safety
    Usage Rights for UGC
    Fan UGC Technology and Skills
    Services and or Equipment Needed for Fan UGC
    Fan UGC Training

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    17 分
  • 130 - XR Platform Monetization and Implementation Options
    2024/04/02

    Providing extended reality (XR) systems and services offers high revenue potential for content producers, telecom operators and supporting vendors. The XR industry is projected to reach 472.39 billion USD by 2028 with an annual growth rate of 34.93% [Market Size, Share, Forecasts, & Trends Analysis Report by Mordor Intelligence]. Companies are struggling to define and verify XR revenue strategies. The ROI of XR systems and services is unclear and finding and developing relationships with key partners is complicated. This podcast episode helps you to discover XR business value, revenue opportunities and implementation options.

    Topics Covered:

    Extended Reality (XR) & Spatial Computing
    XR Impact on the OTT Industry
    XR Vertical Industries
    XR Platform Capabilities
    XR Revenue Generation Opportunities
    XR Video Service Surprises
    Starting in the XR Business
    XR Video App Development Requirements

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    16 分
  • 129 - Remote Video Production and Direction
    2023/09/16

    Today you're gonna learn about remote production and direction for television channels, events, and other types of media. Remote media production allows producers, directors, and crew to use cameras and other devices connected anywhere in the world. Normally setting this up and getting it to work is very difficult. Fortunately our guest today is Ron Van Herk. Who has created a system that makes this process fast, easy, and low cost.

    Ron Van Herk is the CEO and co-owner of Cybermedia Television in the Netherlands. He is the innovator behind several breakthrough production, streaming, and distribution systems. Ron has set up, run and created branded remote production systems for shows, live events and other media production activities, including world Police and fire games, the HighScope Foundation's annual conference and more.

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    24 分
  • 128 - Virtual Production
    2023/09/15

    Virtual production studios enable film, television and other content companies to create more amazing shows faster and at lower cost. Setting up and running virtual productions is complicated. It requires technology, display hardware, software and experience. Fortunately, we have Jason Soto, a virtual studio production expert to share his successful virtual studio production experiences with you.

    Topics Covered:

    What Virtual Production?
    Key Virtual Production Benefits?
    What Types of Companies Use Virtual Production?
    Virtual Production Processes
    Typical Virtual Production Budgets
    Virtual Production Volume Studios
    Mobile Virtual Production
    How long does Virtual Production Take?
    What Skills are Required for Virtual Production?

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    35 分
  • Wireless Internet Service Provider - WISP Marketing
    2021/11/29

    Effective WISP Services Marketing programs can be low cost, work fast and be simple to manage. Unfortunately, wireless broadband Internet providers are often surprised that the least cost media channels can have the highest overall marketing cost. Promoting and marketing WISP services tend to have high costs for advertising, media creation, marketing staff & contractor wages. There are so many promotion choices and they can be complex to setup and manage. This session will help you to discover key WISP marketing options, their costs and typical results.

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    15 分
  • Fixed Wireless Broadband Internet - WISP Marketplace
    2021/11/29

    Wireless Internet service providers - WISP system owners, investors and vendors need to know the current size, potential and competition for wireless broadband systems & services. WISP system operators want to know typical rates to charge, potential revenues for other services, and how their WISP services compare and compete with other types of Internet service providers. Listen to this session to discover the revenues per subscriber, additional services that add revenues and how WISPs compare and compete with other types of Internet service providers.

    Topics Covered in this Session:

    Number of WISP Systems
    WISP Subscriber Base & Growth
    WISP Average Revenue per User - ARPU
    Service Types & Pricing
    Fixed Wireless Churn Rates
    Broadband Wireless Competitive Analysis
    Key Revenue Types & Trends
    WISP Marketplace Forecast
    And more….

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    16 分
  • 127 - OTT Engagement Analytics
    2021/05/03

    OTT service and system providers need to discover viewer interests to increase purchases and reduce costs. In many OTT systems, 10% of the content produces 90% of viewer engagement and revenues. Intense and growing OTT competition provides limited profit from viewing content. Unpopular content distracts audience viewing and increases costs. The wrong insertion of content or promotions can lose viewers and result in negative reviews. Listen to this session to discover how Plum Research gathers and measures viewer engagement activities across multiple devices and services to help OTT providers attract more viewers and generate more profit.

    This Session Covers:

    What are OTT Engagement Analytics?
    Why are OTT Engagement Analytics Important?
    Who Needs a OTT Engagement Analytics Solution?
    How does OTT Engagement Analytics Work?
    Why Gather Engagement Info from Multiple Devices?
    What is Needed to Implement OTT Engagement Analytics?
    How Long Does it take to Setup OTT Engagement Analytics Solution?
    What Equipment are Needed for OTT Multi-Device Engagement Analytics?
    Is any Special OTT Engagement Analytics User Training Needed?
    Will OTT Multi-Device Engagement Analytics Work with Most OTT Systems?
    Are there Industry Standards for OTT Multi-Device Engagement Analytics?
    What Additional information is Available about OTT Engagement Analytics?

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    21 分
  • WISP TV Services
    2021/01/31

    WISPs need to add additional profitable services because competition is increasing. What may surprise WISP system owners is that free TV services with targeted advertising can become their most profitable service. WISPs need to add TV services to compete with bundled service deals from competitors such as Cable TV, overbuilders offering triple play and others. It can be hard and expensive to get good content for television services and streaming TV systems are costly to develop and hard to set up. Listen to this session with WIPTV’s CEO Gus Neiva to discover how to add new profitable TV services to WISP systems, ways to get content and how to simplify delivery and management of streaming TV services.

    Topics Covered in this Session:

    • WISP TV Service Options
    • Streaming TV Operation
    • TV on WISP Systems
    • WISP TV Service Setup Time
    • How Many WISP TV Channels
    • WISP TV Equipment & Software
    • Local TV Content Production
    • WISP Television Services Training
    • WISP TV Industry Standards
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    10 分