In this episode, I’m joined by Yuko Tamura, an award-winning writer on the Medium platform and editor of Japonica—the go-to publication for everything Japan. Yuko’s writing is a blend of "Fun Facts about Japan" and what she calls "a little rebellious essays" from Tokyo.

We discuss some of her standout articles, including "The 3 Facts You Should Know Before Marketing to Japan." Yuko has a passion for cross-cultural topics and offers valuable advice for both Japanese and English speakers on how to avoid cultural misunderstandings.

We also talk about her experiences writing for Medium, the opportunities for writers, and why Japonica is a must-join community for anyone covering Japan-related topics.

Our conversation takes a deep dive into themes such as gender inequality in Japan, dealing with internet trolls, and how Yuko became bi-cultural despite never living outside of Japan. We also touch on her experiences working for both Japanese and foreign companies, as well as other fascinating stories from her career. Other topics we discuss:

• Discuss her "3 Facts to know before Marketing to Japan" article
• "Hone" and "Tatemae" explained from a Japanese perspective
• Breaks down the anatomy of internal business meetings at Japanese companies
• Why decisions take longer in corporate Japan
• Writing and speaking in English being a "liberating" exercise
• Only writing in English about gender inequality to avoid internet trolls
• The Motivation Behind Her Articles on Gender Inequality and Sexism in Japan
• Together we coin a new Japanese word for "Empowerment"
• Favorite Japanese word without an exact English translation

Yuko Tamura: https://www.linkedin.com/in/yuko-tamura-041b96ab/
Japonica: https://medium.com/japonica-publication

More Now and Zen Japan episodes: http://nowandzen.jp

Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life

Now and Zen Japan is excited to welcome Mr. Ed Thompson, a Marketing Consultant and the founder of Concept Design. In this episode, we enjoy some beers while diving into Ed's over 20-year journey in Japan and his extensive career in marketing, branding, advertising, and academia. Ed has also been a lecturer at Temple University for more than 15 years. Known for his straightforward communication and strong opinions on marketing, Ed shares stories from his early days in Japan, including his experiences of being disciplined with bamboo sticks, working alongside bureaucrats, and starting his own business after just five years in the country. He offers a unique perspective on why Japanese brand logos often use words instead of pictograms and discusses how to find your Personal Branding "voice" by critiquing the competition. Ed also explores deeper philosophical themes, such as the concepts of Wabi-Sabi and Kintsugi, and how they relate to perseverance and the Japanese spirit. Additional topics we cover include:

• An interesting way to translate the word "marketing"
• Understanding self-worth and context when giving yourself an appropriate business title
• Why his list of clients in Japan are predominantly foreign affiliated
• How "creative" departments differ in Japan and the main role of ad agencies
• "Making order out of chaos" . . . the driver for Ed's passion for marketing
• Was Omotenashi developed as a social norm or a way to make customers more receptive to your brand?
• In Japan, "Being present is more important than being whole"
• Why email remains the most important CRM data

Concept Design: https://conceptdesign.io/
Ed Thompson: https://www.linkedin.com/in/ethompson/

More Now and Zen Japan episodes: http://nowandzen.jp

Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life

This conversation is one of the most amazing I've had since starting Now and Zen Japan. This episode could certainly change your life. Especially if you suffer from unhealthy lifestyle habits. Prepare to be blown away by Kaki Okumura's wisdom, demeanor, and insight into well-being and nutrition. Kaki breaks down Japanese based wellness concepts through her "Four Essential Pillars to Healthy Living" in a very convincing and non-preachy way. She is a writer, an illustrator, a wellness coach, and very well could be a therapist or nutrition teacher. In addition to her fascinating backstory which includes her experience with food being a source of stress and anxiety and how healthy eating does not have to be a sacrifice, we get into her business as a writer on Medium, starting her own business just after university, and the various revenue streams she has built for herself. Just start listening to the first 5 minutes and for sure you will be hooked and inspired by her simple and empathetic message. Other topics we discuss:

• Improving your overall well-being based on Japanese concepts
• Why eating healthy in the US is a challenge whereas its pretty simple in Japan
• The power of balanced meals, moderation, and portion management
• How retired sumo wrestlers lose weight
• What Japanese can learn from the US about healthy living
• Why ginger is included with so many Japanese meals
• Food is closely linked to environment, experiences, and emotions
• Is "organic" really healthier?
• Variety, and why this is nutritionally important
• How much can one make writing for Medium?
• The Free Unsolicited Business Idea
• Kaki's two favorite untranslatable Japanese words

Kaki's Website: https://kakikata.space/

More Now and Zen Japan episodes: https://www.nowandzen.jp/

Grow website traffic = Zo Digital: https://www.zodigital.jp/
Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life

• Use the code word "ZEN" to receive discounts

Part 2 of my interview with author Robert Whiting about his recent best selling memoir "Tokyo Junkie" 60 years of bright lights, back alleys, and baseball. In this episode, Bob tells great stories about colorful foreign players and well-known Japanese baseball stars. Part 2, we talk mostly about the baseball stories from his memoir, but also get into the important story of how writing his first book "The Chrysanthemum and the Bat" completely changed his life. Together with episode #1 this is another important and rare opportunity to hear the history and evolution of Tokyo, from one Olympics in 1964 to the the current Tokyo 2020 games as lived and experienced by a true story teller, Robert Whiting. Other topics we discuss:

• The real reason Nomo went to the US to play for the Dodgers
• NY Yankees slugger Hideki Matsui's adult video collection story
• Being interviewed by Larry King
• Reminiscing the time spent with Sadaharu Oh
• The Yomiuri Giants 10 Commandments for foreign ball players
• How the export of Japanese players to the Major League has changed Japanese baseball
• Why there are fewer gaijin cultural transgressions these days
• The backstory behind a keepsake he received from a fan . . . and former US President
• Why gaijin "used" to get an expanded strike zone
• Bob's favorite untranslatable Japanese word

Robert's Books (Tokyo Junkie): https://www.amazon.com/Robert-Whiting/
Robert Whiting: https://tokyojunkie.com/

More Now and Zen Japan episodes: https://www.nowandzen.jp/

Grow your website traffic = Zo Digital: https://www.zodigital.jp/
Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life

• Use the code word "ZEN" to receive discounts

I've been a devoted fan of Robert Whiting since I first read "Chrysanthemum and the Bat" in high school during the 1980s. After many critically acclaimed books, I had the opportunity to sit down with Bob to discuss his latest memoir, "Tokyo Junkie: 60 Years of Bright Lights and Back Alleys... and Baseball." In our conversation, Bob shares his firsthand insights into six decades of captivating, dangerous, bizarre, and heartfelt experiences, spanning from the first Olympics in 1964 to the current 2021 games. This is part one of a two-part podcast interview. In this episode, we delve into the "Bright Lights and Back Alleys" of Tokyo Junkie, while the second episode will cover "Baseball" and more. This rare, oral history offers a raw and underground look at Tokyo, narrated by the man who lived it—from soldier to degenerate, to professional, to the rojin—Robert Whiting. Other topics we cover include:

• What it's like to have your life threatened by the Yakuza (twice)
• Why writing a Memoir was a "painful" process
• The big break which changed his life
• Befriending gangsters and its repercussions
• Back stories of mafia and politics
• What led to the writing of his 1st book
• After 60 years in Japan what he misses most about the "good old days"
• News of his next book, a sequel to "Tokyo Underworld"
• Most "Gratifying" professional achievement
• Interview tips for a certain podcaster ;-)

Robert's Books (Tokyo Junkie): https://www.amazon.com/Robert-Whiting/
Robert Whiting: https://tokyojunkie.com/

More Now and Zen Japan episodes: https://www.nowandzen.jp/

Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life

Meshida, a former Japanese salaryman turned English language standup comedian, has spent the last ten years crafting his unique brand of comedy, delighting audiences in both Japan and the UK. Alongside his successful career as a standup, he's made a name for himself on YouTube, particularly for his humorous take on Japan's "pink" culture, while also exploring many other "wholesome" cultural topics. In our conversation, we delve into his journey to becoming a full-time comedian, the nuances between Japanese and Western humor, memorable moments from his time on stage, his earnings from viral YouTube videos, the sources of his joke-writing inspiration, and the reactions of his parents and Japanese audiences to his career and content. We also discuss other topics, including:

• First open mic experience at 21
• Why physical humor is popular in Japan
• Turning his insecurities into self deprecating humor
• His 1st successful joke which got a huge laugh
• Is "Manzai" the Japanese equivalent of Western standup?
• Once losing his confidence for 6 months after bombing on stage
• The one question he would ask his favorite comic
• Why its difficult to monetize YouTube even with millions of views and 60k subscribers
• His YouTube strategy to gain more fans and followers
• Meeting other international Japanese standup comedians

Funny Japan Project: https://funnyjapanproject.com/
Standup Comedian Meshida: https://www.youtube.com/channel/

More Now and Zen Japan episodes: https://www.nowandzen.jp/

Grow website traffic = Zo Digital: https://www.zodigital.jp/
Japan Adventures via Camper Van = Dream Drive: https://www.dreamdrive.life

Have you ever fantasized about the ultimate luxury vacation in Japan? If so, Alex Debs is your go-to guy. As the founder of Hitotoki, the Luxury Travel Designer, Alex specializes in crafting luxurious travel experiences in Japan. In this episode, you'll get an inside look into the world of luxury travel planning, including the most challenging requests his team has faced. We'll discuss how he navigated the pandemic restrictions, the unique challenges of being a small, specialized agency, and his interactions with Japan's large travel associations. Plus, Alex shares exclusive itinerary suggestions for a 2-3 day trip out of Tokyo and insights into booking a seat at the world-famous Jiro Sushi restaurant.

We'll also explore a range of other fascinating topics, including:

• The role of a "Luxury Travel Designer" and defining "luxury" in travel
• Tips for selecting the best travel guides
• How to handle illegal requests in the luxury travel industry
• Differences in itinerary preferences among nationalities
• Challenges faced by hotels in accommodating foreign luxury guests
• Stories from the "Go-To-Travel" program and insights into Japan's travel associations
• The untapped luxury market potential of Okinawa
• The business opportunity that inspired the creation of HITOTOKI
• A "Free Unsolicited Business Idea" from our conversation

Connect with Alex Debs on LinkedIn and learn more about Hitotoki at hitotoki-travel.com. For more episodes of Now and Zen Japan, visit nowandzen.jp.

It's a truly inspiring chat with the incredibly positive and humble entrepreneur, Anthony Griffin. He's the brains behind Saga Consulting, a company dedicated to helping organizations and individuals share their stories with the world. They specialize in global communications, offering top-notch copywriting, digital marketing, and cross-cultural coaching. Anthony also pens insightful articles for Kokoro Media on LinkedIn, where he shares his passion for Japanese language learning and provides tips for taking your skills to the next level.

In our conversation, Anthony and I both share three essential yet culturally impactful Japanese words that every beginner should learn. We also delve into a variety of topics, including:

• Techniques for acquiring new clients as an entrepreneur
• How Saga Consulting supports Japanese companies in expanding internationally
• Common hurdles Japanese companies face when going global
• Balancing Japanese cultural norms with personal style
• Anthony's expertise in working with "Foreign Curious" companies
• Lessons learned from working for a Japanese company
• Early cultural missteps in Japanese corporate life
• Recommended Japanese language apps for rapid learning
• Simple language tips for fostering better community relations
• Favorite untranslatable Japanese word
• Unique Japanese words beginners should master

You can connect with Anthony Griffin on LinkedIn, learn more about Saga Consulting at consultsaga.com, and read his articles on Kokoro Media. For more episodes of Now and Zen Japan, visit nowandzen.jp. And if you're looking for Japan adventures in a camper van, discover Dream Drive.