Ever wonder how some authors consistently sell a thousand books a month?

What marketing tactics are they using? How can I get those results too?

In the latest episode of the Novel Marketing Podcast, I talk with Susan Neal, author of nine books and CEO of the Christian Indie Publishing Association. Susan shares how she layers her marketing efforts—from podcast interviews to press releases—to drive book sales month after month.

Here’s a taste of what you’ll learn:

• Which tactics helped her sell 7,000 books in 8 months
• How to successfully pitch podcasts, blogs, and media outlets
• How to avoid common author mistakes that hinder sales

Whether you’re launching your first book or looking to grow sales of your back list, listen in or read the blog version. You’ll be inspired by Susan’s method and eager to try her tactics.

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Publicity has always been important for authors. Mark Twain promoted his books by writing letters to the paper, and even Agatha Christie, who was known for being very private, still did interviews with prominent newspapers.

Yet some authors think this kind of publicity is old-fashioned. In a world dominated by social media, do we even need traditional PR anymore?

If you've ever wondered how to get your book featured in the media—or whether it's even worth trying—you won’t want to miss this episode of Novel Marketing.

In this week’s episode, you’ll hear from veteran publicist Marika Flatt from PR by the Book to talk about:

• Whether or not traditional media still matters
• The difference between earned media, paid media, and everything in between
• What mistakes to avoid when giving interviews
• The surprising way Good Morning America and Joe Rogan differ when it comes to book sales

Whether you’re ready to hire a PR firm or just want to understand how media can help spread the word about your book, listen in or read the blog version of this episode.

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You’ve optimized your book for AI, updated your website, polished your metadata, maybe even watched our AI Optimization for Authors episode.

But how do you know if any of it is working?

In this week’s episode, you’ll discover how to measure your AI optimization success. Because the hard truth is that if ChatGPT, Grok, or Gemini doesn’t know your book exists, it won’t recommend it to readers.

In this episode, you’ll discover:

How to find out if AI has read your book
Which LLMs like ChatGPT, Claude, and Grok know about your book
A new tool that shows how visible your book is to AI

If you’re a Novel Marketing patron, you already have access to exclusive tools that test the “big six” AIs and help you pinpoint what to improve.

For your book to rise, AI must recognize it.

Listen or read about how these tools work, and then unlock the tools at www.PatronToolbox.com

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