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Not Another Business Podcast with Toby Goodman

Not Another Business Podcast with Toby Goodman

著者: Toby Goodman
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'Not Another Business Podcast' with Toby Goodman is about creativity, business, and relationships.

 The goal? Useful and interesting.

You’re in business. You might be a parent or an introvert.

 You’re into being creative, and you value art. You like to travel and prefer the conference corridors over the conference keynotes. 

 You might struggle with ways of communicating who you are and what you do… so that people in your world are clear on the value you bring and invest accordingly.

 Maybe your business is growing like wildfire, and you’re trying to maintain a connection to your team. 

 Maybe you don’t like starting a sentance with the words ‘my personal brand…’ want to build your profile without feeling like you need to take a shower after spraying your socials with mindless AI-generated blogs and posts to satisfy the algorithm gods.

 My career’ has covered two areas: 1. Music 2. Business advisory.

 As a gun-for-hire musician, I’ve worked with two Rolling Stones, a Bee Gees, a Spice Girl - toured, played in theatres, on TV and on albums.

 As a strategic creative advisor I help my clients communicate and connect to help their businesses grow without falling into the trap of content clown. 
 Clients include: Executive coaches, Multi-state oncology organisations and two former United States administrators who are also astronauts! 

 My book 'Narrow Podcasting' is a best seller. My online Profitable Pod Method Skills Sessions are also available on request. You crave simplicity in business and value genuine human connection.
 You'll hear
 1. Short episode from me on marketing, creativity, positioning, conversations, books and music… 

 2. Episodes where cool people answer interesting, challenging questions.

 3. Episodes where I’ll answer questions from cool people about what they might consider doing next.

 To ensure it pops up wherever you listen, just hit follow/subscribe.

 You’ll find narrow podcasting, skills sessions, and ways to work with me on narrowpodcasting.com… 

 One last thing… My clients all have one thing in common. 

They use specific types of conversations to scale and sustain their businesses. 

How they do that is revealed in a short video featuring my well-travelled duck - called: ‘GET CLIENTS WITH YOUR PODCAST’ You can get access to it over at narrowpodcasting.comCopyright 2025 Toby Goodman アート マーケティング マーケティング・セールス 経済学
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  • How To Make Your Podcast The Prize | Victoria Hampson
    2025/06/18

    Victoria Hampson is a business consultant with over three decades of global experience working with major brands. But right now, she’s rethinking how to use her reputation and credibility to build the business she actually wants.

    In this strategic conversation, I help Vicky move from vague messaging to powerful positioning. We explore how to make your podcast a true asset—one that deepens relationships, creates real sales conversations, and grows your business… without chasing downloads or algorithms.

    Game Plan Talking Points:

    • Why Being “For Everyone” Hurts Your Business

    • The Power of Saying “Right Now I Work With…”

    • How Specificity Activates Referrals

    • When and Why to Use Dynamic Ad Insertion

    • Choosing Guests Who Become Clients, Referrers, or Partners

    • Interviewing with Insight: Better Questions, Better Results

    • Why Numbers Don’t Matter (Time and Money Do)

    • The Case for Delivery Assets Over Vanity Metrics

    • Building Bond Through Memory and Voice

    • Why Pod Match Might Be Hurting You

    • The “Post-Coital Pod Moment” That Builds Business

    • Making Podcasting the Prize—Not the Content Filler

    12 Reasons to Listen…

    • Why “I Help Everyone” Doesn’t Work

    It’s at 05:00

    • How to Choose a Clear Niche (Without Marrying It)

    It’s at 08:00

    • Using “Right Now I Work With…” as a Positioning Move

    It’s at 09:00

    • Creating Referrals Through Specific Messaging

    It’s at 10:00

    • Why You Don’t Need a Popular Podcast

    It’s at 15:30

    • Understanding Dynamic Ad Insertion

    It’s at 16:00

    • Sending a Podcast as a Pre-Call Asset

    It’s at 17:00

    • Metrics That Matter

    It’s at 20:00

    • How to Ask Questions People Remember

    It’s at 26:00

    • The Guest Criteria That Actually Builds Business

    It’s at 35:00

    • How to Use a Podcast to Save Time, Not Just Market

    It’s at 32:00

    • Why Podcast Dating Sites aren’t the Win You Think It Is

    It’s at 40:00


    Time-stamps:

    00:00 Rethinking What Podcasting Is For

    05:00 Why Vague Messaging Doesn’t Convert

    08:00 The “Pick a Lane” Strategy

    09:00 Positioning with “Right Now I Work With…”

    10:00 How Specifics Spark Referrals

    15:30 Popular ≠ Profitable

    16:00 Dynamic Ad Insertion Explained

    17:00 Sending Podcasts Instead of Sales Decks

    20:00 Time and Money: The Only Metrics That Matter

    26:00 Memory, Emotion, and Questions That Land

    32:00 Using Podcasts as Delivery Assets

    35:00 Who Should You Actually Invite On?

    40:00 The Problem with Pod Dating and Guest Apps


    Guest Deets:

    🎧 Find Vicky on LinkedIn

    🔗 Visit Vicky’s website


    Never miss an episode:

    Listen on Apple Podcasts

    Listen on Spotify

    Here are three ways I can help you with your business:


    👀 Watch ‘Get Clients with Your Podcast’ when you join my email list

    📖 Read my best-selling book ‘Narrow Podcasting’

    続きを読む 一部表示
    51 分
  • The Rise of Reebok - Joe Foster
    2025/06/10

    Joe Foster and his brother Jeff founded Reebok in post-war Britain, turning it into a globally recognized brand valued at $4 billion.

    In this episode, Joe shares powerful insights from his journey, highlighting how he overcame family tensions, navigated international markets, and built strategic partnerships...

    Long before the era of the internet.

    You'll hear Joe's perspectives on identifying real business opportunities, building genuine relationships, and why having fun is essential in entrepreneurship.

    Talking Points:

    • Breaking Free from Family Business Constraints

    • The Importance of Having Fun in Business

    • Identifying Genuine Market Opportunities

    • Navigating Early International Expansion

    • Building Strategic Relationships

    • Choosing the Right Partners and Employees

    • Overcoming Early Failures in the US Market

    • Strategic Pivoting to Aerobics and Women's Market

    • Growing Without Internet and Modern Technology

    12 Reasons to Listen…

    • Leaving the Family Business

    It’s at 02:00

    • Developing Independent Drive and Mindset

    It’s at 05:30

    • Buying a Caravan in France as a Strategic Move

    It’s at 08:00

    • Taking Reebok to America

    It’s at 09:30

    • Understanding What Makes a Strong Partner

    It’s at 13:00

    • Importance of Patience in Business

    It’s at 17:00

    • How Joe Approaches Hiring and Team Culture

    It’s at 18:00

    • How Reebok Attracted Influencers Before Social Media

    It’s at 25:00

    • Getting the Game-Changing Five-Star Shoe

    It’s at 27:00

    • Pivoting Successfully into Aerobics

    It’s at 28:00

    • Building a Strong, Ego-Free Team

    It’s at 21:00

    • The Value of Face-to-Face Conversations

    It’s at 30:00

    Guest Deets:

    Joe Foster – Co-founder of Reebok, Author of "Shoemaker"

    Never miss an episode:

    Listen on Apple Podcasts

    Listen on Spotify

    Here are three ways I can help you with your business:

    👀 Watch ‘Get Clients with Your Podcast’ when you join my email list

    📖 Read my best-selling book ‘Narrow Podcasting’

    🚀 Connect with me on LinkedIn

    続きを読む 一部表示
    39 分
  • Stop Vanity Virtue Podcasting - David Abel
    2025/06/03

    David Abel is the founder of Digital Lightbulb, a branding and e-commerce consultancy. But despite his expertise, his podcast wasn’t driving the business results he wanted.

    In this candid conversation, I help David understand why more listeners isn't the best goal, how to create clear and compelling offers, and how to leverage value-based fees effectively. We dive deep into practical ways David can position himself clearly, improve his online presence, and turn podcast conversations into meaningful business opportunities.

    Game Plan Talking Points:

    • Why Listener Numbers Aren’t the Goal

    • Leveraging Your Website for Credibility

    • Transitioning from Employee to Entrepreneur Mindset

    • The Risk of Virtue Signaling in Early Business

    • Clarifying and Strengthening Your Brand Messaging

    • Moving Beyond Selling Your Time

    • Structuring Offers Around Value-Based Fees

    12 Reasons to Listen…

    • Why “More Downloads” Isn’t the Right Goal.

    It’s at 02:00

    • Building Real Business Credibility

    It’s at 04:00

    • Avoiding “Cart Before Horse” Mistakes

    It’s at 04:30

    • The Reality of Scaling Beyond Your Time

    It’s at 05:30

    • How to Clearly Define Your Offer

    It’s at 06:30

    • Why Your Website Matters (A Lot!)

    It’s at 09:00

    • From Employee to Entrepreneur Mindset

    It’s at 13:00

    • The Risk of Virtue Signaling in Business

    It’s at 14:00

    • Clarifying Your Brand Messaging

    It’s at 17:00

    • Creating Effective Sales Conversations

    It’s at 23:00

    • Using Your Podcast Strategically

    It’s at 26:00

    • Implementing Value-Based Fees

    It’s at 33:00

    Time-stamps:

    00:00 The Problem with Podcast Goals

    04:00 Building Real Credibility

    05:30 Scaling Beyond Selling Your Time

    09:00 Website Credibility and Visibility

    13:00 Employee to Entrepreneur Mindset Shift

    14:00 Risks of Virtue Signaling

    17:00 Clarifying Your Brand Message

    23:00 Creating Effective Sales Conversations

    26:00 Strategic Use of Podcasting

    33:00 Implementing Value-Based Fees

    Guest Deets:

    Find David HERE

    David Abel on LinkedIn


    Never miss an episode:

    Listen on Apple Podcasts

    Listen on Spotify

    Here are three ways I can help you with your business:


    👀 Watch ‘Get Clients with Your Podcast’ when you join my email list

    📖 Read my best-selling book ‘Narrow Podcasting’

    🚀 Connect with me on LinkedIn

    続きを読む 一部表示
    38 分

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