North Star Goals from the Growth Playbook with Adam Goyette, Help Scout
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
North Star Goals from the Growth Playbook with Adam Goyette, Help Scout
-
ナレーター：
-
著者：
このコンテンツについて
In this conversation with Adam Goyette, Marketing Leader at Help Scout, he talks about product, marketing, and growth. Today, you’ll hear about the key hires that Adam considers for a new team, how he structures his teams, his perspective as a growth leader versus as a marketing leader, advocating for something less measurable (such as content), choosing where to allocate resources, important lessons Adam has learned, and his thoughts on product growth versus marketing growth.
For almost 20 years, Adam has served in various marketing roles, including as the VP of Demand Generation at G2. Currently, Adam serves as the VP of Marketing at Help Scout, as well as Marketing Advisor at both TestBox and Rocketium. Adam holds a Bachelor’s Degree in Journalism from the University of Maine.
[00:23] About Adam
[01:01] Adam’s perspective as a growth leader vs as a marketing leader
[02:19] Key team hires
[03:32] Advocating for something less measurable
[06:50] Allocating and prioritizing resources
[13:29] Lessons Adam has learned
[17:37] Structuring the marketing team
[20:45] Thinking about product growth vs marketing growth
Website
TestBox
Rocketium
LinkedIn - Korina Edwards, Matter Made
Twitter - Korina Edwards
Matter Made Website
Matter Made Growing Unicorns YouTube Channel
LinkedIn - Holly Chen, ExponentialX
Twitter - Holly Chen
ExponentialX Website