The bold story of María Esther Pozo, a cultural administrator who, against all odds, achieved what seemed impossible: bringing Juan Gabriel to Mexico's Palace of Fine Arts. In 1990, after being captivated by the "collective madness" the singer generated at cockfighting venues, María launched a personal crusade that would transform the country's cultural landscape, fighting against prejudice, official rejections, and seemingly insurmountable logistical obstacles. A documentary featuring the voices of the people who created the most joyful celebration in Bellas Artes history.