In this episode of Ecom Growth Insider, I sit down with Mario Lanzarotti — entrepreneur, speaker, mindset coach, and the co-founder of All & Sundry, a premium custom footwear brand he successfully scaled and exited without raising funding or spending a single dollar on paid ads.

We dive deep into:

• The real story of how Mario bootstrapped a luxury e-commerce brand from a New York showroom
• How he landed celebrity clients like NFL stars and the CEO of Google (yes, really)
• His strategy for creating strategic partnerships that replaced the need for paid acquisition
• The hidden power of in-person events, referrals, and relationship-driven growth
• His journey into coaching and leadership, and why mindset is everything for founders

Mario shares the behind-the-scenes of:

• Surviving as a lean startup in NYC
• The role of referrals and real-world networking in scaling
• How custom products vs ready-to-wear affect growth and exit potential
• How they prepared the brand for an acquisition and successful exit
• What he wishes he had done differently along the way

Whether you're just starting out or already running a 7-8 figure brand, this episode is packed with tangible lessons, bold insights, and uncommon strategies you won't find anywhere else.

• LinkedIn
• Instagram
• YouTube
• The Zenpreneur Method

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