Theme parks aren’t just selling tickets—they’re selling worlds. Here’s how immersive design drives guest loyalty and revenue.
In this episode of Nexus at UCF, host Dwayne Jones sits down with Dr. Ray Eddy, award-winning UCF professor and former Disney stuntman, to explore how immersive experiences are transforming business. From the psychology of immersion to the future of AI-driven theme parks, this episode is packed with insights for anyone in entertainment, tech, or innovation.
⏱️ Timestamps
00:00:00 – Welcome to Nexus + Dr. Ray Eddy Intro.
00:01:50 - What was it like being Indiana Jones at Disney?
00:03:51 - What is immersion and how does it affect us?
00:06:05 - Tell us more about the research you've done.
00:10:08 - What makes an experience truly immersive?
00:13:23 - Are there levels of immersion designers aim for?
00:15:34 - What’s next for immersion and AI in entertainment?
00:17:42 - The business case for immersive lands in theme parks.
00:19:55 - How immersion drives attendance and revenue.
00:22:25 - Are storytellers writing with theme parks in mind?
00:23:45 - What does the future of immersion look like for the parks?
00:25:45 - How rapid are these innovations coming?
00:27:59 - Final thoughts: personalization, passion, and innovation.
00:29:25 - Thank you for tuning in!
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