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In this conversation, Matt McGarry and Ryan Carr discuss the challenges and strategies for growing a newsletter audience and generating revenue.

Chapters

00:00 Scaling Webinar Strategies
02:43 The Challenge of Subscriber Growth
05:57 Consistency and Niche Selection
08:53 Building an Engaged Audience
11:56 Content Creation and Value Sharing
14:58 Organic Growth Strategies
18:01 Quality Over Quantity in Audience Building
21:03 Tactical Growth Insights
23:49 Leveraging Social Media for Growth
27:00 Monetization Strategies for New Creators

Chris Miquel is the founder of SoVi Digital and Audience Bridge. He helps clients maximize deliverability, engagement, and email list growth.

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• Work with Matt's agency GrowLetter

Episode Topics & Timestamps

00:00 Introduction to Email Deliverability

01:26 Understanding Email Service Providers (ESPs)

04:10 The Importance of Custom Domains

09:16 Email Authentication: DKIM, SPF, and DMARC

12:33 Shared vs. Dedicated IPs

17:31 Building a Base Sending Segment

22:57 Managing Engagement and List Health

30:18 Improving Inbox Placement

38:01 The Future of Email and AI Impact

Links Mentioned

https://www.audiencebridge.io/

https://www.youtube.com/@audiencebridge

Chris Hoffmann is the CEO of Hoffmann Brothers & Deutschmann Lane Holdings, leading home service brands across multiple cities. He scaled his family business from $9M to $150M+ in revenue. He is also the founder of The Path Less Traveled, a newsletter on growing service companies without outside capital.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

Episode Topics & Timestamps

00:00 Introduction to The Path Less Traveled

02:52 Understanding the Audience and Content Strategy

05:44 The Home Service Business Landscape

08:54 Entrepreneurship Through Acquisition Insights

11:56 The Media and Newsletter Journey

14:55 Sponsorships and Monetization Strategies

17:48 Tracking Performance-Based Sponsorships

21:02 Leveraging Paid Subscriptions

24:03 Onboarding and Welcome Email Strategies

26:51 Using Social Media for Growth

29:54 Paid Advertising Strategies

32:57 Building Community and Engagement

36:00 Final Thoughts and Future Directions

Links Mentioned

https://www.linkedin.com/in/stlchrishoffmann/

https://thepathlesstraveled.beehiiv.com/