In this episode, we’re diving into the art of building authentic connections on LinkedIn. Discover how to find people in your target market and send connection requests that get accepted without looking spammy. Learn why starting genuine conversations, rather than pitching right away, is the key to building lasting relationships. Plus, we’ll discuss LinkedIn Premium—what it offers, and why it may not be worth the investment for most people unless you’re sending a high volume of messages. Tune in for practical tips to grow your LinkedIn network the right way!

In this episode of The New Marketing for Your Small Business, we explore how to boost your LinkedIn presence through strategic content and engagement. Learn why sharing valuable content is key to building credibility, what types of posts perform best, and how to find the right posting frequency for your audience. Plus, discover how actively engaging with others’ posts can strengthen your network and amplify your visibility. Whether you're new to LinkedIn or aiming to improve your current strategy, these tips will help you make LinkedIn work harder for your business!

In this episode, we focus on optimizing your LinkedIn profile to attract the right connections and boost your brand presence. Learn how to create a professional profile image that makes a great first impression, design a header image that showcases your business, and write an "About" section that speaks directly to your potential clients. We’ll also cover the importance of curating a strong Featured section to highlight your best content. Tune in for actionable tips to take your LinkedIn profile to the next level!