In today's episode, Susan addresses two frequently sought after initiatives: the Beauty Directors Club and the Beauty Roundup events. She explains that the Beauty Directors Club, established in 2018, is a private membership for established beauty salon and skin clinic owners, fostering a supportive community focused on business excellence. Susan highlights the club's achievements, including collaborations for charity and the creation of bestselling books that inspired the Beauty Roundup events. These events, held in various cities, feature inspiring stories from members and provide valuable networking opportunities, all while promoting business growth and community engagement.

KEY TAKEAWAYS

• This is a private membership created in 2018 for established beauty salon and skin clinic owners, aimed at providing a supportive platform to celebrate successes and tackle challenges in the beauty business.

• Members of the Beauty Directors Club benefit from a close-knit community that fosters collaboration, mentorship, and shared learning experiences, including weekly sessions with industry experts and social discussions.

• These events were inspired by the success of the bestselling books written by members and serve as networking opportunities where salon owners can share their business insights and learn from each other.

• The Beauty Directors Club is involved in charitable efforts, including setting up business loans for aspiring salon owners in developing countries and participating in fundraising activities for the Hair and Beauty Charity.

• Beauty Roundup events are two-hour sessions held during exhibitions, featuring inspiring speakers and valuable networking opportunities, along with goodie bags and a prize draw to enhance the attendee experience.

BEST MOMENTS

"Beauty Directors Club is a private membership that I created back in 2018 for exclusively for established beauty salon and skin clinic owners."

"It's quite hard to explain, because we are such a close network, and so supportive, but it is as well where we are all striving to take our business to a whole new level."

"We've also collaborated together to raise money for charities. It's lovely because then it's like a loan that they pay back then we help someone else."

"What we've brought together as well is the networking event. Everyone says that they get so inspired by listening to everyone else."

"The events are two hours long and then we always have fantastic goodie bags as well because the suppliers always are so, so supportive."

HOST BIO

Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication.

Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive.

Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Bea And the Best" 1 and 2.

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://susanroutledge.com

https://www.instagram.com/susan_routledge/

SPONSOR

https://www.phorest.com/